Influencer marketing performance from 100+ campaigns
Introduction Influencer marketing India has entered a new era. Brands can no longer rely on guesswork or flashy ads. Real data from 100+ campaigns in India now drives decisions, from…
Blog
AI in Influencer Marketing: Myths vs. Reality
The world of influencer marketing is changing fast, and one of the biggest forces behind this change is Artificial Intelligence in Influencer Marketing. Many marketers in India and abroad are…
AI Overview: How It’s Transforming Influencer Marketing
Introduction Digital marketing in India doesn’t look anything like it did even five years ago. Back then, most campaigns were stitched together with a mix of intuition, Excel sheets, and…
How IG Became the Go-To Platform for Influencer Marketing
Introduction: The Rise of Instagram in Influencer Marketing Instagram (IG) didn’t just become popular overnight it carved out its space as the heartbeat of influencer marketing. In India alone, it…
Does Influencer Marketing Really Work for Business in 2025?
Influencer Marketing for Business has become one of the most debated topics in 2025. Brands across India and globally are asking the same question: Is it truly effective, or just…
Somya Gupta: D2C Brand Lessons From Influencer Marketing
Introduction: Unlocking Influencer Strategies for D2C Brands The Indian digital marketplace is a whirlwind of change. Somya Gupta: D2C Brand Lessons From Influencer Marketing has emerged as a masterclass in…
Kritika Khurana’s Top Influencer Marketing Lessons
Kritika Khurana, popularly known as That Boho Girl, is one of the most recognizable names among fashion influencers in India. With over a decade of consistent digital presence, she has…
Top Influencer Marketing Lessons From Mrunal Panchal
Introduction Influencer marketing has transformed how Indian brands connect with young audiences, and one name that stands out in this journey is Mrunal Panchal. Known for her engaging content, creative…
How OTT Platforms Are Using Influencer Marketing
Introduction OTT platforms are no longer just spaces to stream content—they’ve become vibrant social ecosystems. Knowing how OTT platforms are using influencer marketing is crucial for creators, brands, and marketers…
Influencer Marketing Benchmarks in India: Conversion, CTR & ROI
1. Introduction: Understanding the Indian Influencer Marketing Landscape Influencer marketing in India has evolved into a dynamic and integral component of digital marketing strategies. With a burgeoning creator economy and…