Hobo.Video Top 10 Influencer Marketing Strategies for Digital Marketing Business On Instagram in India - Strategies by Hobo.Video

In 2024, nano influencers are making big waves on social media. But what are nano influencers? They are people with a small number of followers, usually between 1,000 and 10,000. Despite their smaller audience, they have a lot of influence. They are known for being very connected to their followers and creating strong relationships with them. Let’s dive into the top 10 nano influencers of 2024 and see why they are special.

Avish Sharma

Avish Sharma is a talented singer and songwriter. Firstly, he creates soulful music that deeply connects with his audience. Additionally, he shares updates about his songs, keeping his followers engaged. Moreover, Avish responds to fans, building a close relationship with them. As a result, his audience feels connected to his creative journey. Furthermore, he mixes different music styles, showing his versatility.

The foodie friends

Join two foodie friends from Mumbai as they explore new delicacies and hidden gems around the city. These food connoisseurs never miss a chance to give honest opinions on desserts, veg/non-veg cuisines, frozen foods, and beverages. Their trusted reviews are a go-to for foodies across Mumbai planning lunch or dinner. Food outlets benefit from partnering with these nano influencers to promote their menu items. As certified Level 12 Zomato Connoisseurs, they have 7915 followers and have uploaded 555 photos, making their reviews highly sought-after. Find their latest updates on Zomato!

Krupa | Living mindfully

Krupa, a chemistry tutor from Chennai, shares her expertise in health products, exercise, yoga, and dietary supplements on Instagram. She reviews products, offers hairstyle tips, and manages two successful blogs when she’s not teaching. Her passion for teaching inspired her to start blogging, leading to her main blog, “istyleawhile,” which showcases her unique saree styling ideas. In 2017, she launched her second blog, “iris montage,” which focused primarily on food. With 7567 followers on Instagram, Krupa has become a trusted nano influencer, blending her love for teaching with her creative content creation.

Shoraye Khatter

Meet Shoraye Khatter, an Indian-born influencer, model, choreographer, and actor now based in New South Wales, Australia. This versatile fashion influencer has made a mark in the Australian modeling scene, being a finalist in the “Search for the Next International Model Runway 2018” and representing the country in “Mister Runway Model Universe 2019.” Shoraye has also starred in YouTube music videos, appeared in commercial magazines, and worked in short films. He has hosted notable events, including “Indian/Australian Singing and Dancing Star” and “Miss Supermodel Worldwide 2019.” With 7212 Instagram followers, his journey to stardom is just beginning.

Devika Dugga

Devika Duggal, a fashion influencer, blogger, and stylist from New Delhi, runs the Instagram page “thefashionalgorithm.” She shares valuable tips on health and fitness, educating her followers on the importance of exercise. In addition to her fashion-related content, Devika enjoys traveling and keeps her audience updated with photos and behind-the-scenes moments from family vacations to stunning destinations, hotels, restaurants, and theme parks. Her posts regularly feature unique fashion items and accessories. She has 6300 followers on Instagram.

Pixelshooter

Pratap J, based in Bangalore, is a versatile travel and nature photographer, drone pilot, printmaker, and time-lapse specialist. Firstly, he dedicates his time to expanding his impressive portfolio with stunning landscape photos. Since discovering his passion for photography, Pratap has aimed to enhance his skills. In 2006, he launched his website, pratapj.com, to share travel stories and showcase the incredible places he encounters. Moreover, he is committed to his craft and regularly updates his site with new images from his journeys to exotic locations. As a result, he has built a following of 6706 people who appreciate his work.

Tabeer | Makeupartist

Mumbai-based makeup artist and entrepreneur Tabeer brings a touch of elegance to every look with her subtle yet sophisticated makeup style. Firstly, she specializes in bridal makeup, transforming brides into radiant queens. By combining her skills with a deep understanding of bone structure, skin color, and texture, she creates a naturally beautiful appearance. Additionally, Tabeer shares her expertise on YouTube, where she posts videos on lipsticks, skincare, jewelry hauls, nail art, and psoriasis, engaging her 7.84K subscribers. Although bridal makeup is her forte, she also works her magic on models and TV presenters. Finally, she performs her artistry from her state-of-the-art spa and salon, Rasi.

Saanchi Shetty

Saanchi Shetty is a multifaceted nutrition consultant, diabetic educator, inch loss expert, yoga instructor, and sports and kids nutritionist. Firstly, she shares her insights as a panelist on CNBC’s Awaaz and Zee Business. Her mission is to educate people about the critical role of proper nutrition. Believing that our bodies reflect our daily consumption, Saanchi creates customized Indian Vedic diet regimes for her clients. In addition, she promotes a healthy lifestyle by assisting athletes and sports enthusiasts in maximizing their performance with nutrient-dense food options. Overall, Saanchi is dedicated to helping everyone lead healthier lives.

Abhinav Singhai

Abhinav Singhai, a nano travel influencer from India, has a unique blend of interests in astronomy and astrophotography. Though grounded on Earth, his passion for the cosmos elevates his work. As a travel enthusiast and chocolate lover, Abhinav skillfully uses his camera to capture stunning images of landscapes like mountains, rivers, and seas. Moreover, he skillfully photographs stars and galaxies, preserving their beauty in his lens. His catalog of photos not only celebrates the splendor of nature but also reveals the awe-inspiring possibilities of space. He has 4,332 followers on Instagram.

Lara’s Makeover

Lara’s Makeover is a talented makeup artist and hair stylist with 9990 followers. Firstly, she brings her expertise to every transformation, creating stunning looks for her clients. Whether it’s a glamorous makeup application or a stylish hairdo, Lara’s skills shine through in her work. Additionally, she stays updated with the latest trends, ensuring her clients always receive contemporary and elegant results. With her growing following, Lara continues to inspire and enhance the beauty of many, one makeover at a time.

Conclusion

In 2024, nano influencers are making a big impact with their small but engaged audiences. They share their passions and connect deeply with their followers. Whether it’s fashion, food, fitness, or pets, these influencers provide valuable content in a friendly and easy-to-understand way. So, if you are looking for someone new to follow on social media, check out these top nano influencers. They might just become your new favorite online friends!

Hobo.Video recognizes the unique impact of these nano influencers and offers a platform to connect them with brands looking to leverage their authentic reach. Through Hobo.Video, brands can tap into the power of nano influencers, creating meaningful collaborations that enhance brand visibility and resonate with target audiences.