In 2024, nano influencers are making big waves on social media. But what are nano influencers? They are people with a small number of followers, usually between 1,000 and 10,000. Despite their smaller audience, they have a lot of influence. They are known for being very connected to their followers and creating strong relationships with them. Let’s dive into the top 10 nano influencers of 2024 and see why they are special.
Simran Khurana
Simran is known for providing in-depth reviews of beauty products and sharing her personal skincare journey. She often posts honest feedback on skincare items, including both high-end and drugstore products. Her approach to skincare is educational, offering tips on how to achieve healthy, glowing skin, and she connects with her audience by answering questions in Q&A sessions.
Simran’s authentic engagement with her followers fosters a sense of trust. This makes her an excellent candidate for brands seeking collaboration with influencers who prioritize authenticity and engagement. However, building such relationships can be challenging, because it requires consistent effort and genuine connection. Although many influencers strive for this, few achieve the same level of trust that Simran has cultivated.
The foodie friends
Join two foodie friends from Mumbai as they explore new delicacies and hidden gems around the city. These food connoisseurs never miss a chance to give honest opinions on desserts, veg/non-veg cuisines, frozen foods, and beverages. Their trusted reviews are a go-to for foodies across Mumbai planning lunch or dinner. Food outlets benefit from partnering with these nano influencers to promote their menu items. As certified Level 12 Zomato Connoisseurs, they have 7915 followers and have uploaded 555 photos, making their reviews highly sought-after. Find their latest updates on Zomato!
Krupa | Living mindfully
Krupa, a chemistry tutor from Chennai, shares her expertise in health products, exercise, yoga, and dietary supplements on Instagram. She reviews products, offers hairstyle tips, and manages two successful blogs when she’s not teaching. Her passion for teaching inspired her to start blogging, leading to her main blog, “istyleawhile,” which showcases her unique saree styling ideas. In 2017, she launched her second blog, “iris montage,” which focused primarily on food. With 7567 followers on Instagram, Krupa has become a trusted nano influencer, blending her love for teaching with her creative content creation.
Shoraye Khatter
Meet Shoraye Khatter, an Indian-born influencer, model, choreographer, and actor now based in New South Wales, Australia. This versatile fashion influencer has made a mark in the Australian modeling scene, being a finalist in the “Search for the Next International Model Runway 2018” and representing the country in “Mister Runway Model Universe 2019.” Shoraye has also starred in YouTube music videos, appeared in commercial magazines, and worked in short films. He has hosted notable events, including “Indian/Australian Singing and Dancing Star” and “Miss Supermodel Worldwide 2019.” With 7212 Instagram followers, his journey to stardom is just beginning.
Devika Dugga
Devika Duggal, a fashion influencer, blogger, and stylist from New Delhi, runs the Instagram page “thefashionalgorithm.” She shares valuable tips on health and fitness, educating her followers on the importance of exercise. In addition to her fashion-related content, Devika enjoys traveling and keeps her audience updated with photos and behind-the-scenes moments from family vacations to stunning destinations, hotels, restaurants, and theme parks. Her posts regularly feature unique fashion items and accessories. She has 6300 followers on Instagram.
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Pixelshooter
Pratap J, based in Bangalore, is a versatile travel and nature photographer, drone pilot, printmaker, and time-lapse specialist. Firstly, he dedicates his time to expanding his impressive portfolio with stunning landscape photos. Since discovering his passion for photography, Pratap has aimed to enhance his skills. In 2006, he launched his website, pratapj.com, to share travel stories and showcase the incredible places he encounters. Moreover, he is committed to his craft and regularly updates his site with new images from his journeys to exotic locations. As a result, he has built a following of 6706 people who appreciate his work.
Tabeer | Makeupartist
Mumbai-based makeup artist and entrepreneur Tabeer brings a touch of elegance to every look with her subtle yet sophisticated makeup style. Firstly, she specializes in bridal makeup, transforming brides into radiant queens. By combining her skills with a deep understanding of bone structure, skin color, and texture, she creates a naturally beautiful appearance. Additionally, Tabeer shares her expertise on YouTube, where she posts videos on lipsticks, skincare, jewelry hauls, nail art, and psoriasis, engaging her 7.84K subscribers. Although bridal makeup is her forte, she also works her magic on models and TV presenters. Finally, she performs her artistry from her state-of-the-art spa and salon, Rasi.
Anjali Jain
A beauty and wellness enthusiast shares skincare tips, makeup routines and health advice. While she often focuses on simple, effective solutions, this approach resonates with many individuals. However, some might argue that complexity has its place in beauty care. Even though her techniques are simple and direct, they produce remarkable outcomes because they emphasize effectiveness. However, this clarity in approach does not diminish the quality of the results. But, some may argue that a more complex method could also be beneficial.
Abhinav Singhai
Abhinav Singhai, a nano travel influencer from India, has a unique blend of interests in astronomy and astrophotography. Though grounded on Earth, his passion for the cosmos elevates his work. As a travel enthusiast and chocolate lover, Abhinav skillfully uses his camera to capture stunning images of landscapes like mountains, rivers, and seas. Moreover, he skillfully photographs stars and galaxies, preserving their beauty in his lens. His catalog of photos not only celebrates the splendor of nature but also reveals the awe-inspiring possibilities of space. He has 4,332 followers on Instagram.
Lara’s Makeover
Lara’s Makeover is a talented makeup artist and hair stylist with 9990 followers. Firstly, she brings her expertise to every transformation, creating stunning looks for her clients. Whether it’s a glamorous makeup application or a stylish hairdo, Lara’s skills shine through in her work. Additionally, she stays updated with the latest trends, ensuring her clients always receive contemporary and elegant results. With her growing following, Lara continues to inspire and enhance the beauty of many, one makeover at a time.
Conclusion
In 2024, nano influencers are making a big impact with their small but engaged audiences. They share their passions and connect deeply with their followers. Whether it’s fashion, food, fitness, or pets, these influencers provide valuable content in a friendly and easy-to-understand way. So, if you are looking for someone new to follow on social media, check out these top nano influencers. They might just become your new favorite online friends!
Hobo.Video recognizes the unique impact of these nano influencers and offers a platform to connect them with brands looking to leverage their authentic reach. Through Hobo.Video, brands can tap into the power of nano influencers, creating meaningful collaborations that enhance brand visibility and resonate with target audiences.
Kunal