6/98, U/G/F DHOBIWARA SHAHDRA DELHI East Delhi DL 110032 IN
This electronic record is generated under the Information Technology Act, 2000 and the rules framed thereunder as amended, and requires no physical or digital signature.
The Platform/the brand/the agency (website, mobile site and applications) is owned and operated by Growthlo Labs Private Limited, a company incorporated under the Companies Act, 2013, with its registered office at 6/98, U/G/F Dhobiwara, Shahdara, Delhi – 110032, India (hereinafter referred to as the “Company”).
By registering on the Platform, applying for, accepting, receiving any product or advance, or participating in any campaign as an influencer, creator, reviewer, or content generator (hereinafter individually and collectively referred to as the “Creator” or “User” or “You”), You irrevocably and unconditionally agree to be bound by this Influencer, Creator, Reviewer and User-Generated Content Services Agreement (the “Agreement”) which constitutes a legally enforceable contract between You and the Company.
1.1 “Campaign Brief” means the detailed campaign
specifications, deliverables, timelines, compensation,
exclusivity period, disclosure requirements and all other
terms displayed on the Platform at the time of application
or acceptance.
1.2 “Brand” means the third-party advertiser or rights
holder engaging the Creator through the Platform.
1.3 “Deliverables” means all content, posts, stories,
reels, videos, images, reviews, live sessions, community
actions, comments, or other material required under the
Campaign Brief.
2.1 The Company appoints the Creator, and the Creator
accepts appointment, on a non-exclusive,
independent-contractor basis to render the services
described in each accepted Campaign Brief.
2.2 Clicking “Apply”, “Accept Campaign”, receiving any
product/advance, or commencing creation shall constitute
irrevocable acceptance of the Campaign Brief and this
Agreement. Withdrawal thereafter shall constitute
repudiation and material breach.
3.1 The Creator shall deliver the precise number, format,
quality, duration, platforms, hashtags, links, disclosures
and posting dates stipulated in the Campaign Brief.
3.2 All Deliverables must be submitted exclusively through
the Platform’s submission portal by the deadline. Late or
incomplete submission shall automatically forfeit all
rights to compensation.
3.3 The Company and Brand shall have unlimited revision
rights. The Creator shall be entitled to a maximum of five
(5) revision rounds per Deliverable. On the sixth
rejection, the Company may terminate the campaign with
full forfeiture of compensation and, at its discretion,
permanent disqualification of the Creator.
3.4 The Creator shall implement all revisions within
twenty-four (24) hours of notification without demur,
refusal or additional charge.
4.1 Immediately upon creation or submission of any
Deliverable (whichever is earlier), the Creator hereby
grants to the Company and the Brand an irrevocable,
perpetual, exclusive, royalty-free, fully paid-up,
worldwide, transferable licence with unrestricted
sub-licensing rights to:
(a) reproduce, distribute, publicly perform, publicly
display, modify, edit, crop, translate, dub, add
voice-overs, music, captions, animations, stickers,
filters, CTAs, overlays or any other elements;
(b) use the Creator’s name, image, voice, likeness,
trademarks and persona;
(c) exploit the Deliverable in any manner and on any
medium now known or hereafter invented, including without
limitation as paid advertising (Meta Spark Ads, Advantage+
Catalog Ads, Google Performance Max, YouTube Ads, TikTok
Ads, Programmatic, TV, OTT, cinema, print, out-of-home)
without further approval, notice or compensation.
4.2 The Creator shall not delete, archive or make private
any Deliverable for a minimum of thirty-six (36) months
from the original posting date unless expressly permitted
in writing.
5.1 All products dispatched remain the sole and absolute
property of the Brand.
5.2 The Creator shall not sell, transfer, gift, pledge,
encumber or otherwise dispose of any seeded product
without prior written consent.
5.3 Where return is mandated, the Creator shall, at its
own cost and risk, return the product in unused,
undamaged, original condition along with all packaging and
accessories within five (5) calendar days of campaign
completion. The Creator shall bear full liability for any
diminution in value, loss or damage.
5.4 Failure to return or unauthorised disposal shall
entitle the Company to recover the full retail value plus
50 % liquidated damages and/or initiate criminal
proceedings for criminal breach of trust.
The Creator shall not, directly or indirectly, promote, endorse, review or accept consideration from any competing brand in the same product/service category during the campaign period and for the entire exclusivity/cooling-off period specified in the Campaign Brief (minimum 30 days, maximum 180 days). Breach shall trigger immediate termination, claw-back of 100 % of all consideration paid or provided, permanent blacklisting and liquidated damages equivalent to twice the campaign value.
7.1 The Creator shall ensure strict compliance with the
ASCI Guidelines for Influencer Advertising in Digital
Media, Consumer Protection Act, 2019, Drugs & Magic
Remedies Act, Food Safety and Standards Act, and all
applicable laws.
7.2 The Company and Brand reserve the unqualified right to
demand immediate removal or editing of any Deliverable
that is non-compliant, misleading, or infringes
third-party rights. The Creator shall comply within two
(2) hours of notice. Non-compliance constitutes material
breach.
Every Deliverable shall carry clear, conspicuous and proximate disclosure of the material connection using #ad, #sponsored, #paidpartnership, #brandcollab or equivalent as mandated by law. The Creator shall bear sole and absolute liability for any regulatory action, fine or penalty arising from inadequate disclosure.
The Creator shall, within forty-eight (48) hours of posting, grant collaborator access or submit complete, unaltered screenshots of insights covering reach, impressions, engagements, clicks, conversions, swipe-ups and all other metrics. Failure or manipulation shall entitle the Company to withhold payment indefinitely or forfeit it entirely.
The Creator represents, warrants and covenants that:
(a) all Deliverables are original, not plagiarised and not
generated by artificial intelligence unless expressly
pre-approved in writing;
(b) all accounts are genuine with organic followers and
engagement;
(c) no Deliverable infringes any third-party intellectual
property, privacy, publicity or other rights;
(d) the Creator has full power and authority to grant the
rights herein;
(e) the Creator shall not engage in any fraudulent,
deceptive or manipulative practices.
Any detection of fake followers, bot activity, purchased engagement, engagement pods, incentivised actions in breach of platform policies, or any other fraudulent conduct shall entitle the Company to: (i) immediate termination, (ii) claw-back of 100 % of all consideration ever paid, (iii) permanent blacklisting, and (iv) initiation of civil and criminal proceedings.
The Influencer undertakes to comply with all applicable advertising, All Campaign Briefs, pricing, strategies, Brand identities, product launches and information accessed through the Platform are strictly confidential and shall not be disclosed in perpetuity.
The Creator shall not, during the subsistence of this Agreement or at any time thereafter, make any disparaging, defamatory, derogatory or negative statement (whether public or private) about the Company, the Platform, any Brand, or their affiliates in any medium.
14.1 For twelve (12) months following termination of this
Agreement or last campaign (whichever is later), the
Creator shall not directly or indirectly solicit, contract
with, or render services to any Brand introduced through
the Platform without the Company’s prior written consent.
14.2 Breach shall attract liquidated damages of 100 % of
gross revenue earned from such Brand during the restricted
period plus injunctive relief and all legal costs on a
full indemnity basis.
The Creator shall indemnify, defend and hold harmless the Company, its directors, officers, employees, affiliates and Brand partners from and against all losses, claims, damages, liabilities, fines, penalties, costs and expenses (including advocate fees on actuals) arising from any breach of this Agreement, infringement, fraud, regulatory violation or third-party claims caused by the Creator.
16.1 Compensation shall be strictly as specified in the
Campaign Brief.
16.2 No payment shall be released until full compliance,
final approval and receipt of analytics.
16.3 In barter/seeding campaigns, receipt of product
constitutes complete and final settlement unless expressly
stated otherwise.
17.1 The Company may terminate this Agreement or any
campaign with immediate effect without notice upon any
breach by the Creator.
17.2 Upon termination for breach, all unpaid compensation
shall stand forfeited and all payments already made shall
be refunded or set-off forthwith.
This Agreement shall be governed by the laws of India. The courts at Delhi shall have exclusive jurisdiction. The Company shall be entitled to ex-parte interim and permanent injunctions without proof of actual damage or furnishing of security.
19.1 Independent Contractor: The Creator is an independent
contractor with no employment, agency or partnership
relationship.
19.2 Entire Agreement: This Agreement and the Campaign
Brief constitute the entire understanding and supersede
all prior agreements.
19.3 Amendment: The Company may amend this Agreement by
posting the revised version on the Platform; continued use
constitutes acceptance. 19.4 Severability, Waiver,
Assignment standard clauses apply.
By applying to, accepting, or participating in any campaign, the Creator unconditionally accepts this Agreement in its entirety.
Growthlo Labs Private Limited
Last updated and effective: 28 November 2025