Learning the ins and outs of lead conversion can be your business’s greatest weapon if you learn the basics and how to use it.
Once you have tried and tested marketing strategies to generate leads online, you need to take action to convert those leads into paying customers.
From the point of view of your business’s bottom line, new contacts are only valuable if you can make them become paying customers or advocates of your brand, so it’s important to get this part of the marketing and sales process.
When you invest in online advertising, you have to make sure you have a strategy to support traffic and potential customers. Remember that all the money, time, and effort invested in getting more leads won’t pay off if you don’t focus on converting them into paid customers.
Here are the 7 proven ways to convert your paid ad leads:
1. Invest your great copy
High-converting landing pages have a clear and compelling value proposition. To come up with the best wording, research your customers, their pain points, and their language. Instead of writing a catch-all copy, make your copy sound like your customer wrote it.
To sum it up, a quality landing page’s copy is:
- Value-critic, not product-critic
- Specific and uses figures instead of sales slogans
- Customer focused
2. Create a compelling offer
Offers, also called lead magnets, attract visitors and convert them into leads. The most widely used types of lead magnet content are coupons, eBooks, demo versions of a product, quizzes, checklists, webinars, and so on. The only limit is your creativity.
Below are some tips on how to make your offer irresistible.
- Consider your offer as an investment: As many businesses already employ lead generation techniques, the content you provide should meet the highest standards. It should be useful, easy to comprehend, and beautifully packaged.
- Use the “jobs to be done” approach: Think of your leads and their daily tasks and routines. Which of them is the most puzzling or time-consuming?
- Make your offer video: Today, it goes without saying that video is one of the most in-demand formats. The impact of the Video Marketing report of Hobo.Video claims that video content can increase your CTR.
3. Use a call to action
A call to action is a message that motivates a person to learn more about your offer. It can be a button, a link, or embedded in a blog post, or website. Or email. It is an important part of any marketing campaign. As it routes traffic to your landing page.
NOTE: Personalize your CATs: personalization is a fast-growing trend for 2021. CATs are no exceptions; the more relevant the message, the better the response.
4. Invest your time (time is key)
Leads (a.k.a) don’t wait around – especially online, where they can move from one site to another with one click. They tend to stay on sites that provide one of the following 3 benefits:
- Educational materials
- Utility
- Or feedback
Implementing a routine for handling income leads will not only ensure quick management, but also a way of capitalizing on a golden opportunity. You can either use customer services software, or a company mail to which specifically trained people have access.
5. Always follow up
This may seem like it should go without saying, but following up with a potential client is extremely important. Just a simple email or call asking a prospect if they have any questions can often kickstart a sale.
Conclusion
Lead generation is not only the process of collecting your visitor’s contact info and personal data, it is about building a long-lasting relationship and providing value.
