Introduction

The Custom Apparel Business is booming, with brands leveraging influencer marketing to gain visibility, credibility, and sales. Consequently, collaborating with macro and big influencers can be a game-changer, helping your brand reach a wider audience. However, outreach plays a crucial role in securing successful collaborations. Therefore, in this guide, we provide the top 10 influencer outreach Template for Custom Apparel to help your custom apparel brand connect with leading influencers effectively.

Why Influencer Marketing Matters for Custom Apparel Business

• Firstly, authentic brand endorsements increase trust and engagement by providing credibility through well-known influencers.
• Secondly, higher reach and visibility are achieved through macro influencers, who have vast and engaged audiences across social media platforms.
• Additionally, increased sales conversions happen when influencers showcase and endorse your apparel, creating a sense of exclusivity and urgency.
• Furthermore, UGC (User-Generated Content) boosts brand credibility and social proof, as customers trust real-life experiences over traditional ads.
• Lastly, influencers drive trends, making your brand a part of fashion conversations and increasing its industry relevance.

Key Strategies for Effective Influencer Outreach

• Firstly, personalization: Address influencers by name and reference their past work to show genuine interest.
• Secondly, value proposition: Clearly explain what’s in it for them, highlighting benefits such as exposure, compensation, or creative freedom.
• Additionally, clear call-to-action: Specify next steps, making it easy for influencers to respond and engage.
• Furthermore, professionalism: Keep it concise and engaging, ensuring your outreach email is well-structured and free of errors.
• Lastly, follow-up strategy: Send polite reminders if needed to increase the likelihood of a response.

Top 10 Influencer Outreach Templates

1. Initial Cold Outreach – Brand Introduction

Subject: Let’s Create Something Trendy Together!

Hi [Influencer’s Name],
I’ve been following your content and absolutely love your unique fashion sense! At [Your Brand Name], we create high-quality custom apparel that aligns perfectly with your style. Therefore, we’d love to collaborate and create something amazing together.

Would you be open to discussing this further? Please let me know what works for you!

Best,
[Your Name]
[Brand Name]
[Your Contact Info]

2. Product Gifting Collaboration

Subject: Exclusive Gift for You, [Influencer’s Name]!

Hi [Influencer’s Name],
We admire your fashion-forward approach and would love to send you a custom piece from our latest collection! No strings attached—just a gift to celebrate your amazing work. Additionally, we’d appreciate any feedback or a social media shoutout if you love it!

Let us know your size and shipping details, and we’ll send something special your way!

Best,
[Your Name]

3. Paid Collaboration Proposal

Subject: Exciting Paid Opportunity with [Your Brand Name]

Hi [Influencer’s Name],
We’d love to partner with you on a paid campaign showcasing our custom apparel! Given your audience aligns perfectly with our brand, we believe this collaboration can be mutually beneficial. Furthermore, we are open to discussing different types of content, including reels, stories, or a dedicated post.

Are you open to discussing rates and deliverables? Looking forward to your thoughts!

Best,
[Your Name]

4. Ambassador Program Invitation

Subject: Become Our Brand Ambassador!

Hey [Influencer’s Name],
We’re launching an exclusive ambassador program for top fashion influencers, and we’d love for you to be a part of it! As an ambassador, you’ll get early access to our collections, exclusive discounts, and commission opportunities. Additionally, we’ll provide special collaboration features on our website and social media channels.

Let’s chat about how we can collaborate long-term!

Cheers,
[Your Name]

5. Collaboration for a Limited-Edition Line

Subject: Let’s Co-Create a Signature Apparel Collection!

Hi [Influencer’s Name],
We love your style and want to create something unique together! Therefore, how about designing a limited-edition collection with us? Your input will shape the designs, and you’ll get a share of the profits. Additionally, this would be a great opportunity to create a signature look that resonates with your audience.

Excited to hear your thoughts!

Best,
[Your Name]

6. UGC Content Collaboration Request

Subject: Create Custom Looks with Us!

Hey [Influencer’s Name],
We love how you style outfits! Would you be open to creating some exclusive content featuring our custom apparel? Furthermore, we’d feature your content on our website and social media, giving you additional exposure to our audience.

Let’s collaborate!

Cheers,
[Your Name]

7. Event Collaboration Invite

Subject: VIP Invite – Exclusive Fashion Event

Hi [Influencer’s Name],
We’re hosting an exclusive event for fashion icons like you and would love for you to attend! Moreover, you’ll get first access to our new collection, network with top creators, and receive exclusive perks, including early brand partnerships.

Let us know if you’re interested!

Best,
[Your Name]

8. Affiliate Partnership Proposal

Subject: Let’s Earn Together – Affiliate Collaboration

Hi [Influencer’s Name],
We’re launching an affiliate program where you can earn commissions by promoting our custom apparel! Additionally, we provide personalized discount codes, tracking links, and promotional materials to make collaboration seamless.

Let me know if you’re interested!

Best,
[Your Name]

9. Holiday Collaboration Offer

Subject: Exclusive Holiday Collaboration with [Your Brand Name]

Hey [Influencer’s Name],
We’re planning a festive campaign and would love for you to be a part of it! Our holiday collection is designed to make a statement, and we’d love to see how you style it. Additionally, we’re offering limited-edition pieces that you can showcase in your holiday-themed content.

Let’s discuss how we can make this collaboration a success!

Cheers,
[Your Name]

10. Follow-Up Email

Subject: Quick Follow-Up – Let’s Collaborate!

Hi [Influencer’s Name],
Just wanted to follow up on my previous email. We’d love to collaborate with you and believe this partnership could be fantastic! Additionally, our brand perfectly aligns with your audience’s fashion interests, making this a great opportunity for both of us.

Let us know your thoughts. Looking forward to your response!

Best,
[Your Name]

Conclusion

The Custom Apparel Business thrives on strong influencer partnerships. Therefore, by using these outreach templates, you can successfully connect with top influencers and create impactful marketing campaigns. Furthermore, influencers not only boost brand visibility but also help establish credibility and drive sales.

Why Choose Hobo.Video for Influencer Marketing?

When it comes to influencer marketing, Hobo.Video is your perfect partner. As an AI-enabled platform, Hobo.Video connects brands with influencers and UGC creators to drive impactful marketing campaigns.

What Makes Hobo.Video the Best?

• Firstly, vast network of influencers: From fashion bloggers to Instagram icons, we connect brands with the right influencers.
• Secondly, tailored campaign strategies: We craft influencer campaigns that fit your brand’s goals.
• Additionally, data-driven insights: Track influencer performance and optimize campaigns.
• Lastly, end-to-end campaign management: From influencer outreach to performance analysis, we handle everything.

Want to boost your custom apparel brand with influencer marketing? Partner with Hobo.Video today!

For brands and creators looking to leverage influencer marketing in 2025, Hobo.Video is the go-to platform for impactful and budget-friendly campaigns.

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