Food brings people together, and in 2024, the culinary conversation is thriving on Twitter. The platform has become a hub for India’s top macro and mega food influencers to share their expertise, recipes, and restaurant reviews. These influencers inspire food enthusiasts and shape the way we explore flavors. Let’s dive into the top 10 macro and mega food influencers on Twitter who are making waves in India this year.

1. Kunal Kapur (@ChefKunalKapur)

Chef Kunal Kapur, a household name in Indian cuisine, uses his Twitter platform to share incredible recipes, cooking tips, and food trends. Known for his expertise in modern Indian cooking, Kunal’s tweets blend creativity with authenticity. From hosting culinary shows to running masterclasses, he has built a loyal following that seeks his advice on everything food-related. Additionally, his fans love his ability to simplify even the most complex recipes. Moreover, he shares behind-the-scenes insights from his culinary adventures. So, if you’re looking for expert advice and creative inspiration, Kunal is a must-follow.

2. Ranveer Brar (@ranveerbrar)

Ranveer Brar, a celebrated chef and television personality, shares his love for food on Twitter. His posts often highlight India’s rich culinary heritage, along with contemporary twists to classic dishes. Additionally, Ranveer’s engaging storytelling makes his tweets a treat for food lovers. Moreover, he doesn’t just talk about food but also about the emotions and memories associated with it. Therefore, if you appreciate food as a cultural journey, you’ll find his content incredibly inspiring.

3. Sanjeev Kapoor (@SanjeevKapoor)

No list of food influencers in India is complete without Sanjeev Kapoor. The culinary legend uses Twitter to interact with his fans, share quick recipes, and offer practical cooking hacks. Additionally, his approachable personality makes his content relatable for everyone. Moreover, his ability to combine tradition with innovation ensures there’s something for every food lover. Therefore, if you want simple yet effective cooking tips, Sanjeev is the one to follow.

4. Shivesh Bhatia (@BakeWithShivesh)

Shivesh Bhatia, India’s favorite baking influencer, brings sweetness to Twitter with his drool-worthy dessert recipes. His posts showcase beautiful cakes, cookies, and pastries, often accompanied by step-by-step tutorials. Additionally, Shivesh shares tips on food styling and photography. Moreover, his aesthetic sense and attention to detail make his content truly stand out. So, if you’re passionate about baking, following Shivesh will be a treat for your eyes and taste buds.

5. Archana Doshi (@ArchanaDoshi)

Founder of Archana’s Kitchen, Archana Doshi uses her Twitter platform to share healthy recipes and meal-planning ideas. Her focus on nutritious, home-cooked food resonates with busy families and health-conscious individuals. Additionally, Archana’s practical tips make it easier for people to maintain a balanced diet. Moreover, her emphasis on simple ingredients ensures that her recipes are accessible to everyone. Therefore, if you’re looking to make healthier food choices, Archana’s content is perfect for you.

6. Pooja Dhingra (@poojadhingra)

Known as the “Macaron Queen of India,” Pooja Dhingra’s Twitter feed is a delightful mix of baking tips, entrepreneurial insights, and foodie inspiration. As the founder of Le15 Patisserie, Pooja’s content is perfect for aspiring bakers and dessert lovers. Additionally, her journey as a successful entrepreneur adds depth to her posts. Moreover, she often shares stories of her challenges and triumphs, making her content both relatable and inspiring. So, if you love desserts and entrepreneurship, Pooja is a must-follow.

7. Thomas Zacharias (@cheftzac)

Thomas Zacharias, a pioneer in the farm-to-table movement, uses Twitter to advocate for sustainable and local eating. His posts often explore the connection between food, culture, and the environment. Additionally, Thomas highlights the importance of supporting local farmers and ingredients. Moreover, his passion for sustainability makes his content incredibly relevant in today’s world. Therefore, if you’re interested in mindful eating, Thomas’s insights are invaluable.

8. Nandita Iyer (@saffrontrail)

A doctor turned food writer, Nandita Iyer shares her expertise on nutrition and wellness through her Twitter account. Her posts combine the art of cooking with science-backed advice, making healthy eating approachable and enjoyable. Additionally, her focus on plant-based recipes makes her content ideal for vegetarians and vegans. Moreover, her ability to simplify nutritional concepts ensures that her tips are easy to follow. So, if you want to improve your diet without sacrificing flavor, Nandita is the influencer for you.

9. Ritika Samaddar (@ritikasamaddar)

Ritika Samaddar, a leading nutritionist, uses Twitter to debunk food myths and promote balanced diets. Her tweets often address trending topics in health and nutrition, making her a trusted voice in the wellness space. Additionally, Ritika’s content empowers people to make informed food choices. Moreover, her focus on practical tips ensures that her advice is actionable. Therefore, if you’re looking to enhance your lifestyle, Ritika’s guidance is a great resource.

10. Chef Saransh Goila (@SaranshGoila)

Famous for his signature butter chicken, Saransh Goila is a charismatic chef whose Twitter presence is a mix of humor, recipes, and travel stories. His content reflects his love for Indian street food and culinary adventures. Additionally, Saransh’s engaging personality makes his posts highly entertaining. Moreover, his creative takes on classic dishes inspire followers to experiment in the kitchen. So, if you enjoy a blend of food and fun, Saransh’s account is a must-follow.

Trends Shaping Food Influencing on Twitter in 2024

Food influencing on Twitter continues to evolve, with several key trends taking center stage. Firstly, authenticity has become a crucial factor, as influencers who share personal stories and real-life experiences connect better with audiences. Secondly, there is a growing focus on sustainability, with more influencers advocating for eco-friendly cooking and mindful eating. Additionally, regional flavors are gaining prominence, celebrating India’s diverse culinary traditions. Moreover, interactive content, such as polls, Q&A sessions, and live-tweeting, is becoming increasingly popular for engaging with followers. Therefore, these trends are not just shaping the industry but also redefining how food enthusiasts interact with content online.

Why Choose Hobo.Video for Influencer Marketing in the Food Industry

Hobo.Video is the perfect partner for brands looking to connect with Macro and Mega Food Influencers on Twitter. Additionally, our AI-enabled platform helps brands collaborate with top influencers, create engaging campaigns, and achieve measurable results. Moreover, we offer extensive support, ensuring that every campaign delivers maximum impact. Therefore, by partnering with Hobo.Video, you can unlock new opportunities for your brand.

What We Offer:

• Extensive Network: Hobo.Video connects you with influencers across all niches, ensuring the perfect fit for your brand. Additionally, our database includes a diverse range of experts to meet your specific needs.
• Customized Strategies: Our tailored campaigns target your ideal audience, whether you’re a budding macro food startup or an established restaurant chain. Moreover, we use data-driven insights to optimize results.
• End-to-End Management: From influencer outreach to content creation, we handle it all so you can focus on your business. Additionally, we provide regular updates to ensure transparency and success.

With Hobo.Video, you can leverage the power of Macro and Mega Food Influencers on Twitter to build your brand, reach new audiences, and drive meaningful engagement. Therefore, let us help you turn your marketing goals into a delicious reality.

So, if you are an influencer, Register here!