Who are the founders of Hobo.Video and What’s their background?

Hobo.Video is an exciting platform that helps brands connect with influencers. Influencers are people who create fun and engaging content on social media. They can be YouTubers, Instagrammers, or even TikTok stars! But who started Hobo.Video? Let’s dive into the story of its founders and learn about their backgrounds.

The Founders of Hobo.Video

Hobo.Video was founded by a team of creative and innovative people. The main founder is Mr. Vishal Sharijay, who has worked in marketing and technology for many years. They wanted to change how brands and influencers work together. The co-founder is Ms. Vishakha Nehe who has been coordinating with the company for the past several years.

Their Backgrounds

1. Vishal Sharijay:
   • Education: B.Tech at National Institute of Technology Rourkela, Research Projects at Indian Institute of Technology, Delhi, CFA Institute for Investment Foundations Programs, Investments and Securities.
   • Vision: Vishal Sharijay believes that collaboration is essential. They wanted to create a platform where creators and brands could work together easily.
2. Vishakha Nehe:
   • Education: MCA at JSS Academy of Technical Education, Bachelor of Science from CCS (Chaudhary Charan Singh) University.
   • Vision: Vishakha Nehe wants to make influencer marketing accessible to everyone. They believe that anyone can become an influencer and earn money through their creativity.

Why Hobo.Video Matters

Hobo.Video is special because it helps both brands and influencers. The founders wanted to create a platform where everyone can collaborate easily. Here’s how they do it:

1. Connecting Brands and Influencers: Hobo.Video allows brands to find the right influencers. This helps brands create exciting brand campaigns that reach more people. Influencers can find brands that match their style and values, making collaborations feel authentic.
2. User-Generated Content (UGC): The platform encourages influencers to create UGC. This means that influencers make content using the brand’s products. When followers see real people using products, they trust the brand more.
3. Community Building: Hobo.Video focuses on building a community. It helps marketers find the right influencers to connect with consumers. This creates a network of people who share similar interests, which is great for brand management.

How Hobo.Video Works

Now, let’s see how Hobo.Video works for brands and influencers:

• For Brands: Brands can join Hobo.Video and start searching for influencers. They can see the influencers’ profiles, check their followers, and find the right fit. Brands can easily create campaigns and manage them through the platform.
• For Influencers: Influencers can sign up and showcase their work. They can create a profile that highlights their content, like YouTube videos or Instagram posts. They can find brands to collaborate with and earn money through these partnerships.

The Importance of Influencer Marketing

Influencer marketing is becoming very popular. Many brands realize that working with influencers can help them reach new audiences. Here are some advantages:

• Brand Authenticity: Influencers share real experiences with products. This makes the brand feel trustworthy to consumers.
• Creative Content: Influencers create fun and engaging content. This helps brands stand out in crowded markets.
• Social Media Reach: Influencers have large followings on social networks. This allows brands to reach more people quickly.

The Role of Hobo.Video in Influencer Marketing

Hobo.Video plays an essential role in influencer marketing. It acts as a bridge between brands and influencers. By using Hobo.Video, brands can tap into the benefits of influencer marketing effectively. They can find the right influencers, create marketing strategies, and track their campaigns.

Tips for Influencers

If you want to become an influencer, here are some tips inspired by the founders of Hobo.Video:

First and foremost, find your niche. Choose a topic you love and focus on it. For example, whether it’s fashion, food, or gaming, finding your niche helps you attract the right audience who shares your interests. Next, create engaging content. In addition to making fun and interesting posts, use tools to edit your videos or photos. This way, your content will stand out and catch people’s attention.

Moreover, be authentic. Share your honest experiences and thoughts. Because of this, people will connect with you more if they feel you are genuine. Also, don’t forget to use social media. Share your content on platforms like Instagram, YouTube, and Facebook. Furthermore, use hashtags to help more people find your posts and increase your reach.

Finally, collaborate with others. Work with other creators to grow your influence. By collaborating, you can reach new audiences and build a supportive community, making your influencer journey even more exciting!

How to Start Influencer Marketing Campaigns

If you have a brand and want to start an influencer marketing campaign, here are some steps to follow:

First of all, research your audience. Understand who your customers are and what they like. This way, you’ll be able to find the right influencers who truly connect with them. Next, set a budget. Decide how much money you want to spend on influencer marketing. For instance, working with micro-influencers can be more affordable and still reach a large audience.

After that, find influencers by using Hobo.Video. Moreover, this platform allows you to search for influencers that match your brand values. Make sure to check their profiles and look at their past collaborations to ensure they are a good fit. Then, create a clear strategy. Plan how you want to work with influencers. Also, be sure to share your goals and what you expect from the collaboration, so there’s no confusion.

Lastly, track your results. Once the campaign is over, measure how well it did. Look at engagement, likes, and shares to see the impact. By doing this, you can understand what worked well and what can be improved for future campaigns.

Conclusion

Hobo.Video was founded by creative individuals who wanted to change the influencer marketing landscape. In addition, their diverse backgrounds in marketing, technology, and content creation helped them build a platform that connects brands and influencers easily. By focusing on collaboration and community, they created a space where everyone can thrive.

Furthermore, Hobo.Video not only provides a way for brands to find the right influencers but also empowers aspiring influencers to make a name for themselves. Whether you’re a brand looking for exposure or an influencer aiming to grow your audience, Hobo.Video can help you achieve your goals.

Moreover, the platform encourages genuine partnerships, which leads to more authentic connections between brands and their consumers. As a result, this authenticity can significantly enhance brand trust and loyalty.

So, whether you’re just starting or looking to expand your reach, Hobo.Video is here to support you. In conclusion, just like the founders, you can be part of the exciting world of influencer marketing! Let’s explore this journey together!