Influencer Contract Negotiation: From Payment Terms to Exclusivity

Influencer contract negotiation is a crucial part of influencer marketing, especially in India. As businesses seek to grow their brand presence, influencer collaborations have become an essential tool for creating…

Brand Learnings Influencer Marketing Guide Influencer Marketing Strategies Influencer/Creator Learnings

Deinfluencing: The Instagram Trend That Urges People Not to Buy in 2025

In 2025, a new trend is taking over Instagram, and it’s called Deinfluencing. While influencer marketing has been a massive force in driving consumer behavior for years, Deinfluencing is turning…

Brand Learnings Influencer Marketing Guide Influencer Marketing Strategies Influencer/Creator Learnings

How to Discover the Right Influencers for Your Brand in 2025

Finding the right influencers for your brand in 2025 is a crucial step in any marketing strategy. With the rise of social media and influencer-driven campaigns, brands now have an…

Brand Campaign Brand Learnings Influencer Marketing Strategies Influencer/Creator Learnings

How to Evaluate the Effectiveness of Your Influencer Marketing Campaign

When it comes to ensuring your marketing budget generates the desired results, it’s crucial to evaluate the effectiveness of your Influencer Marketing Campaign. Measuring how well your campaign performed not…

Brand Learnings Influencer Marketing Guide Influencer Marketing Strategies Influencer/Creator Learnings

Why Fashion Brands Must Stay Ahead of Influencer Marketing Trends in India

Fashion brands in India must stay ahead of influencer marketing trends. The fast-changing digital landscape and the growing role of influencers demand constant adaptation. With social media evolving daily, fashion…

Influencer Marketing Guide Influencer Marketing Strategies Influencer/Creator Learnings Social Media Hacks

Influencer Marketing for Gen Z: How to Reach Social Media’s Largest Audience in 2025

In 2025, Gen Z continues to dominate the social media landscape, making Influencer Marketing for Gen Z, one of the most important strategies for brands. Gen Z is not just…

Brand Learnings Influencer Marketing Guide Influencer Marketing Strategies Influencer/Creator Learnings

Influencer Brief: How to Make it and Key Elements for Effective Collaborations

When planning influencer marketing campaigns, a well-structured influencer brief is essential for success. This document acts as a guide, ensuring clear communication between brands and influencers. A thoughtful influencer brief…

Brand Campaign Influencer Marketing Guide Influencer Marketing Strategies

How to Get Influencers to Share Your Brand During a Gifting Campaign

In today’s world of digital marketing, leveraging influencers to share your brand during a gifting campaign can be a game-changer. This approach helps brands reach new audiences, build trust, and…

Brand Learnings Influencer Marketing Guide Influencer Marketing Strategies

The Best Celebrity Endorsements: Why They Work and Top Examples in India

Celebrity Endorsements, India are a game-changer for brands. Every day, we see Bollywood stars, cricketers, and influencers endorsing everything from toothpaste to luxury cars. But have you ever wondered why…

Influencer Marketing Guide Influencer Marketing Strategies Influencer/Creator Learnings

What Is a Lifestyle Influencer? Meet the Top Creators You Should Know in 2025

A lifestyle influencer shares their personal life experiences, interests, and daily routines with their followers. The creators usually focus on various aspects of life such as wellness, fashion, beauty, travel,…

Pritha Ash

Influencer Contract Negotiation: From Payment Terms to Exclusivity

How to Discover the Right Influencers for Your Brand in 2025

How to Evaluate the Effectiveness of Your Influencer Marketing Campaign

Influencer Brief: How to Make it and Key Elements for Effective Collaborations

How to Get Influencers to Share Your Brand During a Gifting Campaign

The Best Celebrity Endorsements: Why They Work and Top Examples in India

What Is a Lifestyle Influencer? Meet the Top Creators You Should Know in 2025

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