Introduction
Creative ways of using Instagram Highlights have been a game-changer for Indian brands in 2025. Moreover, With one of the most influential social media platforms being Instagram, brands are using its functionalities to interact with customers, highlight products, and establish trust.
Consequently, Instagram Highlights provide an innovative method of saving and showcasing important content beyond the normal 24-hour Stories duration. Let’s find out how Indian brands are making innovative uses of Instagram Highlights to drive maximum impact.
1. Customer Testimonials & Reviews
Firstly, customer testimonials and reviews are one of the most Creative ways of using Instagram Highlights in 2025. Companies are reserving Instagram Highlights to feature authentic customer reviews, testimonials, and user-generated content (UGC). Moreover, This generates trust and influences potential buyers to make purchase decisions with confidence.
- Consequently, featuring video testimonials from satisfied customers.
- Notably highlighting before-and-after transformations for skincare or fitness brands.
- Moreover, sharing screenshots of positive customer feedback from DMs and comments.
Example:
Nykaa and Mamaearth actively use Highlights to feature customer experiences because it increases credibility and engagement with creative ways of using highlights.
Additionally, brands are enhancing credibility by featuring influencer testimonials and reviews in their Highlights. By leveraging influencer marketing, companies can build a strong brand reputation and establish authority in their niche.
2. Behind-the-Scenes (BTS) Content
Firstly, making the human element of a brand visible creates an emotional bond. Furthermore, Indian brands are leveraging Instagram Highlights to give viewers an exclusive tour of their procedures.
- Mostly, factory or office tours.
- In addition to, team introductions and work culture snippets.
- Consequently, sneak peeks into new product launches.
Example:
Notably, Zomato and Swiggy showcase kitchen BTS content to emphasize hygiene and freshness.
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Moreover, startups and D2C brands are taking a more personal approach by sharing their journey, struggles, and growth in dedicated Highlights. This transparency builds trust and relatability with customers.
3. Product Catalogs & Features
Several Indian brands are turning Instagram Highlights into an interactive product catalog because of it’s unique way of highlighting featured content.
- Moreover, categorizing products into different Highlights (e.g., “New Arrivals,” “Best Sellers,” “Festive Collection”).
- Consequently adding swipe-up links for easy shopping.
- Additionally, providing detailed descriptions and tutorials.
Example:
Tanishq organizes jewelry collections in Instagram Highlights for easy browsing and accessibility.
To make browsing even more interactive, brands are using Instagram Story stickers, polls, and quizzes to help customers find their ideal products before directing them to their website.
4. Exclusive Offers & Discounts
Highlights are employed by brands to inform customers about current and future offers, in creative ways. Moreover, this attracts a wider group of audience to connect and engage with influencers.
- Firstly, Featuring limited-time discount codes.
- Moreover, creating a “Sale” highlight to promote offers.
- Consequently, showcasing bundle deals and flash sales.
Example:
Myntra frequently updates its Highlights with discount alerts to drive conversions.
Additionally, loyalty programs and referral offers are being showcased in Highlights, encouraging long-term customer engagement.
5. Influencer Collaborations & Brand Partnerships
Influencer marketing is an important function in the digital world today, and brands are featuring influencer content to gain credibility.
- Firstly, featuring influencer unboxing videos and testimonials.
- Additionally, creating a dedicated “Collabs” Highlight.
- Notably, showcasing influencer-generated UGC.
Example:
Sugar Cosmetics showcases influencer product reviews in a separate Highlight.
By integrating influencer takeovers in their Highlights, brands allow influencers to engage directly with their audience, adding a fresh and authentic perspective to their content.
6. FAQs & Customer Support
A focused FAQ Highlight minimizes redundant customer inquiries and enhances service efficiency. Furthermore, it provides assistance to customers by providing pre-solved queries.
- Preferably, answering common product-related questions.
- Additionally, providing return/exchange policies.
- Furthermore, Guiding users on order tracking and payments.
Example:
Lenskart has an “FAQs” Highlight addressing product maintenance and warranty details.
Additionally, brands are now integrating chatbots and automated response options in their FAQ sections, providing instant assistance to users.
7. Educational Content & Tutorials
Brands are establishing themselves as experts in their industries by offering educational content. Furthermore, they post links of tutorials on highlights so that it can be easily accessed by tutors and students.
- Step-by-step tutorials for using products.
- Moreover, Tips, hacks, and guides related to industry trends.
- Consequently adding interactive polls and Q&A sessions.
Example:
Plum Goodness shares skincare routines in Highlights, educating users about ingredient benefits.
Furthermore, brands in the education sector, such as Unacademy, use Highlights to provide free learning resources, tips, and updates on live sessions.
8. Event & Campaign Highlights
Numerous brands save important moments from events, webinars, and campaigns in their Highlights. Moreover, highlights describe the profile of influencer in a glimpse.
- Firstly, Recaps of brand events and influencer meetups.
- Furthermore, Highlights of CSR (Corporate Social Responsibility) initiatives.
- Notably, Showcasing festive campaign launches.
Example:
Tata Motors uses Instagram Highlights to showcase their latest auto expos and campaigns.
Moreover, brands are gamifying their campaigns by adding interactive elements like quizzes and polls within their Highlights to engage their audience.
9. Community Engagement & Challenges
Interactive content is what engages the audience and helps build loyalty.
- Featuring user-submitted content from hashtag challenges.
- Running contests and giveaways.
- Highlighting brand ambassadors and loyal customers.
Example:
Decathlon India features customer participation in fitness challenges in their Highlights.
Brands are also integrating donation campaigns and awareness initiatives in their Highlights, enabling customers to contribute to causes they believe in.
10. Press Mentions & Media Coverage
Brands demonstrate their credibility by emphasizing media coverage, awards, and recognitions.
- Featuring press articles and blog mentions.
- Highlighting industry awards.
- Showcasing collaboration with reputed platforms.
Example:
FabIndia shares media features and industry accolades in their Highlights.
Some brands are also collaborating with PR firms to ensure media coverage is consistently updated in their Highlights, further building trust and recognition.
Conclusion of Creative ways of using Instagram Highlights
Creative ways of using Instagram highlights are transforming the way Indian brands interact with their audience. Whether it’s through testimonials, influencer collaborations, or exclusive offers, these strategies help brands boost engagement, credibility, and conversions.
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