In 2025, the Indian beauty industry is flourishing thanks to the incredible influence of Macro and Mega Beauty and Makeup Influencers on Facebook. These beauty influencers, with their vast followings and expert knowledge; have become key players in shaping beauty trends, promoting makeup and skincare products, and inspiring millions. From makeup tutorials to skincare routines, these influencers are changing the way beauty brands approach social media marketing. In this article, we will explore the top 10 macro and mega beauty and makeup influencers on Facebook in India who are making waves in 2025.
1. Kriti Sanon
Introduction:
Kriti Sanon, a celebrated actress in the Indian film industry, has, in recent years, successfully transitioned into the world of beauty influencing. While she is, of course, primarily known for her acting career, Kriti’s beauty content has, without a doubt, found a special place in the hearts of her ever-growing audience. In fact, her engaging tutorials, which include everything from skincare tips to beauty routines, have not only captivated her followers but have also made her a trusted figure in the beauty space. Moreover, her content stands out due to her authentic approach, which resonates with people of all ages.
Furthermore, Kriti’s influence extends far beyond the big screen. Thanks to her active online presence, particularly on Facebook, she has managed to amass a substantial following, which continues to grow. This impressive digital reach, combined with her expertise and charm, further solidifies her position as one of the most influential beauty personalities in India.
Why She’s Popular:
Kriti’s beauty content is not just limited to makeup; she emphasizes holistic beauty. Moreover, her relatable approach to everyday skincare makes her content accessible to many. She frequently shares her skincare routine, making her followers feel like they are learning from a friend rather than a celebrity.
Achievements:
Kriti has worked with a variety of top beauty brands, promoting everything from skincare to haircare products. In addition, her ability to connect with her followers and remain authentic has contributed to her success in the beauty influencer space. Although she initially ventured into beauty as a side project, her commitment and innovative content have positioned her as a prominent figure in the industry.
2. Kritika Khuranna
Introduction:
Kritika Khuranna is a renowned beauty influencer who has captured the attention of millions with her unique blend of beauty and fashion. Although she initially started as a fashion blogger, her pivot to beauty content has proven to be immensely successful. Kritika’s friendly demeanor and relatable beauty tips have led to her gaining a loyal following on Facebook.
Why She’s Popular:
What sets Kritika apart is her ability to seamlessly merge beauty and fashion. Her tutorials often combine trendy makeup looks with fashion-forward styling tips, making her content highly engaging. Additionally, she’s known for using a variety of products in her tutorials, which makes her tips accessible to a broad audience.
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Achievements:
Kritika’s collaborations with leading cosmetic and fashion brands have solidified her place in the beauty influencer community. In addition to her brand partnerships, she consistently maintains a personal connection with her audience, which has played a significant role in her continued success.
3. Alia Bhatt
Introduction:
Alia Bhatt, one of the most beloved Bollywood actresses, has also become a beauty influencer, bringing a fresh, youthful perspective to the beauty space. While her acting talent is well-recognized, it is her approachable beauty content that resonates with millions. Alia’s casual yet effective beauty tutorials offer a window into her personal beauty routine, which her fans love.
Why She’s Popular:
Alia’s charm lies in her simplicity. She promotes a no-fuss beauty approach, encouraging her followers to embrace their natural beauty. Furthermore, her use of minimal makeup and her advocacy for skincare has made her an inspiration for those looking to simplify their beauty routine.
Achievements:
Alia’s influence extends beyond social media; she has worked with several global beauty brands, and her endorsements continue to carry weight in the industry. Although she has a packed schedule, Alia’s commitment to beauty content has kept her at the forefront of influencer marketing campaigns.
4. Shreya Jain
Introduction:
Shreya Jain is a prominent beauty influencer who has built a reputation for her honest reviews and makeup tutorials. With a devoted audience, Shreya’s content serves as a go-to resource for beauty enthusiasts looking for detailed product reviews and tutorials. Her authenticity and transparency have made her one of the most trusted figures in the beauty space.
Why She’s Popular:
Shreya’s popularity stems from her in-depth product reviews and ability to provide honest opinions. She is known for reviewing a wide range of beauty products, from luxury brands to drugstore finds, ensuring there’s something for everyone. Moreover, her engaging tutorials make her a favorite among makeup beginners and experts alike.
Achievements:
Shreya has collaborated with major cosmetic brands such as MAC and L’Oréal, further cementing her status in the beauty influencer community. Despite the fierce competition, Shreya’s ability to stay true to her authentic self and consistently deliver valuable content has played a pivotal role in her success.
5. Shraddha Kapoor
Introduction:
Shraddha Kapoor is not just an accomplished actress but also a rising star in the beauty influencer realm. Her beauty content is a reflection of her personal style, which blends simplicity with elegance. Although Shraddha is primarily known for her work in Bollywood, her social media presence has garnered increasing attention, particularly among beauty enthusiasts.
Why She’s Popular:
Shraddha’s appeal lies in her down-to-earth beauty approach. Her skincare and makeup routines are simple yet effective, making her content highly relatable. Additionally, her focus on natural beauty has endeared her to a wide audience looking for gentle beauty solutions.
Achievements:
Shraddha’s collaborations with various beauty brands and her consistent engagement with her followers have allowed her to make a mark as a beauty influencer. Although her beauty journey is relatively new, her authenticity has earned her a dedicated fan base.
6. Malvika Sitlani
Introduction:
Malvika Sitlani is an influencer known for her impeccable makeup tutorials and engaging beauty content. Her expertise in makeup artistry has made her a popular figure in the beauty community. Malvika’s content is often centered around high-end makeup products, though she also provides budget-friendly options for her audience.
Why She’s Popular:
Malvika is particularly known for her detailed, professional-level makeup tutorials. Her content appeals to both beginners and makeup aficionados, as she demonstrates how to create stunning looks using various products. Moreover, her positive attitude and approachable personality have further endeared her to her audience.
Achievements:
Malvika has worked with several top-tier beauty brands, showcasing her influence in the beauty industry. Her collaborations, along with her commitment to providing high-quality content, have helped her establish a significant presence in the influencer space.
7. Deepika Padukone
Introduction:
Deepika Padukone, one of India’s leading actresses, has also made a significant impact in the beauty world. Known for her graceful style and radiant beauty, Deepika has become a prominent figure in beauty influencing. Her content, which focuses on skincare, makeup, and self-care, resonates deeply with her large following.
Why She’s Popular:
Deepika’s content is characterized by its elegance and sophistication. She promotes a holistic approach to beauty, focusing on mental well-being alongside physical beauty. This unique perspective has made her an influential figure in the beauty industry.
Achievements:
Deepika has collaborated with some of the most well-known global beauty brands, further solidifying her status as a beauty influencer. Her ability to seamlessly blend her acting career with her role as a beauty ambassador has contributed to her widespread appeal.
8. Sejal Kumar
Introduction:
Sejal Kumar is an influencer and content creator known for her relatable beauty tutorials and lifestyle content. Her easy-to-follow makeup tips have made her a favorite among beauty enthusiasts, especially those who are just starting their beauty journey. Sejal’s down-to-earth approach to beauty has helped her carve out a niche in the influencer space.
Why She’s Popular:
Sejal is known for her simplicity and relatability. Her makeup tutorials often feature affordable products, making them accessible to a wide audience. Additionally, her engaging personality and consistent content creation have contributed to her growing popularity.
Achievements:
Sejal has, without a doubt, worked with various beauty and lifestyle brands, and through these collaborations, she has become an integral part of several influencer marketing campaigns. Moreover, her continued engagement with her followers, coupled with her authentic content, has allowed her to rise as a prominent figure in the beauty industry. Additionally, her consistent efforts to connect with her audience on a personal level have significantly contributed to her growing influence. As a result, Sejal has not only gained trust but also solidified her reputation as a reliable source for beauty and lifestyle inspiration. Consequently, her presence in the beauty industry continues to expand, marking her as one of the most influential voices in this space.
9. Jacqueline Fernandez
Introduction:
Jacqueline Fernandez is not only a prominent actress but also a celebrated beauty influencer who has significantly made her mark in the beauty industry. As someone who has captured the hearts of millions with her stunning looks and versatile acting, Jacqueline has now expanded her reach into the beauty world. Through her vibrant personality and engaging beauty content, she has been able to establish a strong connection with her followers.
Why She’s Popular:
What truly sets Jacqueline apart is her authentic approach to beauty. She doesn’t just share tips; she encourages her followers to embrace their uniqueness. Moreover, her content is often infused with positivity, which naturally resonates with a wide audience. She frequently combines beauty tutorials with lifestyle insights, offering a holistic approach to beauty and wellness. Consequently, her followers not only appreciate her beauty skills but also admire her ability to blend fun and authenticity.
Achievements:
Jacqueline’s success in the beauty influencer space can be attributed to her natural charisma and the authenticity of her content. Over time, she has built strong partnerships with leading global beauty brands. Additionally, her ability to maintain a consistent presence on social media, along with her active engagement with followers, has made her a highly sought-after influencer in the beauty industry. Furthermore, Jacqueline’s captivating beauty tutorials often feature a mix of trendy and timeless makeup techniques, encouraging her audience to explore new styles while embracing their own individuality.
Through her creative and inspiring beauty content, Jacqueline continues to influence and inspire people to explore their own beauty journeys, making her one of the top beauty influencers in India today.
10. Sonam Kapoor Ahuja
Introduction:
Sonam Kapoor Ahuja, an actress known for her impeccable fashion sense, has also ventured into the beauty world. Her content reflects her love for high fashion and beauty, and her tutorials often feature sophisticated and glamorous looks. Although she is more known for her acting and fashion, Sonam’s beauty influence has steadily grown, particularly among her fans who admire her elegance.
Why She’s Popular:
Sonam’s content exudes elegance, and her makeup tutorials often feature high-end beauty products. Her fans admire her for her flawless skin and sophisticated style, and many look to her for tips on achieving a polished, high-fashion look.
Achievements:
Sonam has, without a doubt, worked with several luxury beauty brands, which, in turn, has solidified her position as one of the top influencers in the beauty space. Furthermore, her collaborations have played a pivotal role in elevating her status, as they highlight her expertise and taste in the beauty industry. Moreover, her consistent and elegant content has allowed her to maintain a strong presence in the ever-evolving beauty influencer landscape. As a result, she continues to be a trusted voice among her followers and remains a go-to influencer for luxury beauty recommendations. Consequently, Sonam’s ability to adapt and stay relevant in this dynamic field further strengthens her influence.
Conclusion: Why Follow Macro and Mega Beauty and Makeup Influencers in India?
In 2025, Macro and Mega Beauty and Makeup Influencers are, without a doubt; reshaping the landscape of beauty marketing on Facebook. Through their expert advice, innovative makeup tutorials, and invaluable skincare tips; they are helping millions of people, across various demographics, enhance their beauty routines. Furthermore, these influencers go beyond simply promoting beauty brands; they actively drive social media engagement by building loyal and highly interactive communities. As a result, they create a space where followers feel connected and inspired. Moreover, their ability to influence consumer decisions and set trends in the beauty industry is unparalleled. Consequently, they have become indispensable in the world of influencer marketing; as their presence continues to shape the way beauty products are marketed and consumed. Without question, these influencers are leading the charge in the ongoing transformation of the beauty sector.
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Anshuman Dwivedi
