By Saumya Gupta

Shopping for products can be very confusing when you do not have inputs from someone who has already used the product. However, it’s not possible that anyone and everyone in your network would have bought a product you now desire to purchase. That’s how the concept of reviews came in. Reviews made shopping easier as they left a mark of authenticity. Human-to-human interaction was made possible for communicating on the internet. Insightful content was posted on the digital platforms such as Hobo.Video. This digitalized the whole process. In return, demand for good products increased which thus increased sales.

The journey from a probable yes to an actual one became true for many such products which had good reviews on them. Hobo.Video is a platform that is driven by such reviews, in a way that appeals to Gen Z and Millennials. It uses reviews that are in the form of short videos and allows them to be posted across platforms. 

The Rise of Video Content

In today’s time, the same information has changed its format. Instead of written content, videos are increasingly flooding all platforms. From unboxing products to changing outfits, the whole shopping journey has been transitioned. Such changes over time influence buying decisions. Now, input while shopping no longer needs to be in boring written formats. Instead, influencers have jazzed up the whole process. The new strategy markets products and increases profits for the brand.

Hobo.Video is a digital community-driven platform. Hobo uses influencer marketing strategy to add value to the platform. Nano and micro influencers give their inputs to buy the right product via real video streaming in a language they are most comfortable with. That’s because apart from English, Hobo supports 17 other languages like Hindi, Marathi, French, Portuguese etc.