Introduction

The lingerie and shapewear industry has evolved from being a hush-hush corner of fashion to a global empowerment movement. With rising body positivity, UGC campaigns, and influencer collaborations, the market now thrives on authenticity and self-expression.

In 2025, the most successful marketing campaigns for lingerie and shapewear brands are not just about showing skin — they’re about showing stories. The right mix of fashion storytelling, influencer partnerships, and real user content is helping brands like Zivame, Clovia, Skims, and Savage X Fenty build communities that celebrate every curve.

If you’re a brand or creator looking for 10 Creative Campaign Ideas for Lingerie and Shapewear Brands, this guide is your blueprint for connection, not just conversion.

1. The “Confidence Is Beautiful” Campaign: Storytelling That Empowers

Gone are the days of airbrushed perfection. Today’s consumers crave authenticity — and campaigns built on emotional storytelling outperform traditional ads by nearly 22% in engagement, according to HubSpot Research.

One standout example is Zivame’s “Dekho Maine Kya Kiya” campaign, which spotlighted real women redefining confidence on their own terms. Instead of focusing on the product, the brand built narratives around self-love and comfort. Globally, Aerie’s #AerieREAL campaign adopted a similar philosophy — no retouching, no filters, just real stories from real users.

This form of fashion storytelling works brilliantly across social media campaigns, especially when paired withUGC videos. Encouraging women to share their #ConfidenceIsBeautiful moments creates organic engagement and trust.

Pro Tip: Partner with the top influencers in India who advocate for body positivity — such as Sakshi Sindwani or Neelakshi Singh — to amplify credibility and connect with Gen Z audiences.

2. Body Positivity Through Real Voices: UGC-Driven Authenticity

In the shapewear industry, nothing sells like real results shared by real people. That’s why UGC campaigns have become the backbone of every modern shapewear marketing strategy.

Clovia’s “Real Women, Real Curves” initiative encouraged customers to post photos and videos wearing their shapewear, highlighting transformation stories instead of idealized perfection. Similarly, Skims’ “Fits Everybody” collection gained momentum when users began organically sharing their experiences on Instagram Reels — turning customers into advocates.

When brands mergeinfluencer marketingwith AI UGC tools (like those offered byHobo.Video), they scale authenticity. AI-powered sorting helps identify top-performing UGC videos while keeping the brand tone consistent.

According to a 2024 Statista report, 79% of shoppers say UGC highly influences their purchase decisions. That’s the real power of community-driven branding.

Pro Tip: Create a monthly “Real Review” contest encouraging users to share their stories in exchange for discount codes or brand features. It’s an easy way to blend UGC campaigns with loyalty.

3. Bold Collaborations: Influencer Campaigns That Redefine Sensuality

A lingerie brand’s success often lies in its ability to blend empowerment with aspiration — and influencers are the bridge. Influencer collaborations that celebrate diversity and comfort can turn campaigns viral overnight.

For instance, Triumph India collaborated with fashion influencer Masoom Minawala, who styled lingerie as part of her #EverydayConfidence series — subtly positioning lingerie as fashion, not fantasy. On the global stage, Rihanna’s Savage X Fenty partnered with influencers of all sizes and backgrounds to create campaigns that screamed inclusivity and creativity.

Such influencer campaigns are not about selling a product, but a feeling — a statement that comfort is sexy. By combining these efforts with social media ideas like Instagram Lives or body confidence challenges, brands can generate high engagement.

Pro Tip: Partner with both macro and micro-influencers. While celebrities build reach, micro-creators deliver relatability — the perfect mix for influencer marketing India.

4. Shapewear in Motion: Campaign Ideas 2025 for Instagram Reels & Shorts

If static images built the last decade of fashion marketing, motion content will define 2025. The algorithm now rewards ads on Instagram that feel spontaneous and personal — making short-form video the perfect playground for lingerie brands.

Brands like Adore Me and Shyaway are excelling here. Adore Me’s “Unboxing Confidence” campaign used short Reels of women revealing their purchases with real excitement — capturing authenticity, not perfection. Similarly, Shyaway’s try-on Reels generated massive engagement by normalizing conversations around comfort and fit.

Instagram’s 2025 trends report noted that UGC videos outperform branded content by 32% in engagement. This means lingerie brands must lean into creator-led formats instead of polished ads.

Pro Tip: Mix AI-powered analytics with creative storytelling. Tools from the best influencer platform such as Hobo.Video help brands identify high-performing creators and optimize influencer collaborations based on real engagement data.

5. Inclusivity and Diversity: Where Representation Drives Revenue

True empowerment in lingerie marketing means everyone sees themselves represented. Brands like Parade (US) and Clovia are showing the whole truth of fashion — celebrating every body type, gender identity, and skin tone.

Parade’s “Self-Love Club” featured non-binary creators and differently-abled models in bold, unapologetic visuals — proof that diversity sells. In India, Zivame’s #ForEveryBody campaign echoed similar energy by promoting inclusive fits across regional markets.

According to McKinsey & Company, brands that emphasize inclusivity see up to 30% higher customer loyalty. Inclusivity isn’t a marketing gimmick — it’s a growth strategy.

Pro Tip: Feature regional creators and body-positive influencers from tier-2 and tier-3 cities to make your campaigns locally relatable. That’s how top influencer marketing companies in India are redefining the lingerie conversation in 2025.

6. Festival-Ready Confidence: Seasonal Campaigns With Cultural Relevance

In India, festivals drive not just celebrations but shopping trends. According to Kantar Research, festive sales contribute over 35 % of annual retail revenue for lifestyle brands. For lingerie and shapewear brands, this is the perfect opportunity to launch emotionally resonant social media campaigns.

Imagine a Diwali “Glow From Within” initiative by Zivame or a Holi “Colour Me Confident” campaign by Clovia. Each could blend influencer collaborations with UGC videos, showing women sharing festive styling hacks for sarees and lehengas supported by shapewear.

Pro Tip: Encourage creators to post before-and-after festive looks using branded hashtags. Use Reels and Stories as ads on Instagram that highlight both glamour and comfort. Seasonal storytelling adds cultural depth and boosts relatability.

7. The “Try It, Feel It” Challenge: Experiential UGC Campaigns

Experience converts better than persuasion. A smart UGC campaign built around trials can create massive trust. Brands can invite users to join a “7-Day Comfort Challenge,” recording their real experiences wearing the shapewear under different outfits.

Adore Me successfully executed a similar challenge where micro-influencers documented comfort diaries across social media. In India, a “Feel It Every Day” campaign by Shyaway could tap into the same trend, encouraging UGC submissions.

Such challenges generate authentic data while giving rise to organic influencer marketing India conversations. Platforms like Hobo.Video can streamline this by managing entries, curating the best influencer platform experiences, and even integrating AI UGC scoring to rank top creators.

Pro Tip: Offer participants free trial kits or discount coupons for completing the challenge. This gamified element boosts participation and retention.

8. Tech Meets Tulle: The Rise of AI Influencer Marketing

As AI shapes every corner of digital marketing, lingerie brands are using technology to make personalization feel human. AI influencer marketing helps identify creators whose audience sentiment aligns with your brand’s tone.

Global leader Skims reportedly uses AI-driven insights to predict which influencer content formats yield the highest engagement, while Indian brands like Clovia are experimenting with AI-based lookbooks to help shoppers visualize products virtually.

Hobo.Video, one of the top influencer marketing companies in India, blends AI analytics with human intuition. The result: campaigns that deliver measurable ROI without losing authenticity.

Pro Tip: Use AI tools to evaluate which creators drive conversions, not just likes. This data-driven approach saves costs and improves campaign precision.

9. Purpose-Driven Partnerships: Empowerment as the Core Message

Today’s consumers want brands that stand for something. Purpose-driven marketing campaigns create deeper emotional equity. Lingerie and shapewear brands can collaborate with NGOs working in women’s health or body-positivity initiatives to make their messaging more impactful.

For instance, Triumph’s “Together We Triumph” campaign partnered with charities supporting breast-cancer awareness. Similarly, an Indian adaptation could collaborate with local communities under “Confidence for Cause.”

When influencer collaborations meet social causes, campaigns become memorable and credible. According to Edelman Trust Barometer 2024, 64 % of consumers buy from brands that take a social stand.

Pro Tip: Feature real-life stories of impact in your UGC campaigns. Let creators narrate how the brand contributes to women’s wellbeing — that’s fashion storytelling with heart.

10. Beyond Borders: Global Influence, Local Flavor

The next phase of campaign ideas 2025 lies in localization — blending global aesthetics with regional storytelling. Savage X Fenty’s bold inclusivity inspires many, but Indian brands like Zivame and Clovia are adding regional flair by collaborating with local creators who speak vernacular languages.

Hobo.Video’s data shows regional influencer marketing India campaigns outperform pan-India ones by 40 % higher engagement, proving that cultural resonance drives performance.

Pro Tip: Work with the influencer community in each region — Tamil, Bengali, Marathi creators — to develop relatable, localized content that feels personal and aspirational simultaneously.

Summary: Quick Learnings for Lingerie and Shapewear Brands

1. Lead with authenticity. Real stories outperform glossy ads.
2. Use UGC strategically. Encourage real-life transformations.
3. Embrace technology. Combine AI insights with human creativity.
4. Stay inclusive. Representation builds trust and retention.
5. Leverage festivals. Cultural touchpoints drive emotional sales.
6. Partner smartly. Mix macro-influencers and micro-creators.
7. Focus on storytelling. Every campaign should make people feel.
8. Measure impact. Let data guide creativity.

These are not just 10 Creative Campaign Ideas for Lingerie and Shapewear Brands — they’re a roadmap for building communities, not just customers.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company, trusted by brands across industries. With over 2.25 million creators, it provides end-to-end campaign management designed for measurable brand growth.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback & testing
• Marketplace & seller reputation management
• Regional & niche influencer campaigns

Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath, and The Good Glamm Group.

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