The Largest Community of Influencers in India
Growth, something every brand strives for and marketing teams desperately strive to provide. Today, nothing has caused more a buzz in the marketing world than “influencer marketing vs performance marketing”.…
Introduction: The New Way People Discover Brands A customer once searched Google, opened several websites, compared products, and made a decision. Today, that journey can begin inside an AI conversation.…
Introduction: Your Dashboard Shows Conversions, but Does It Explain Why They Happened? Imagine your brand spends ₹5 lakh on digital marketing in one month. Your team runs search ads, Instagram…
Running a direct-to-consumer brand in India is exciting, but it can wear you down. You build a great product, pack it with care, and then face a wall of ad…
Scroll through Indian YouTube for a few minutes, and you will meet Wanderers Hub. The face behind it is Prerna Malhan. She began as a content writer in Delhi. Then…
If you love Indian comedy on YouTube, you already know MostlySane. The woman behind it is Prajakta Koli. She started on radio, then moved to YouTube, and later reached Netflix.…
Any brand manager in Mumbai or Delhi would tell you about their concerns, and they would be identical – reels change, creators change, and budgets get smaller. Thus, how influencer…
Kay Beauty is a strong example of how celebrity influence can grow into a successful beauty business. Founded by Katrina Kaif in partnership with Nykaa in 2019, Kay Beauty combines…
Introduction: The Real Value of a Celebrity Endorsement Celebrity Marketing in 2027 will demand more than a famous face, a polished advertisement and millions of social media followers. Brands will…
Influencer marketing attribution helps brands understand how creator campaigns influence in-store visits and actual retail sales. While views, likes and comments show online engagement, they do not always reveal how…