Amazon Ads for D2C Brands: What Works Best
Amazon advertising strategies D2C brands adopt today can make or break their online growth. With millions of active shoppers on Amazon, D2C brands need more than just organic listings to…
Aqsa Pathan
Amazon Sponsored Brands Ads: When and Why to Use Them
In today’s fast-evolving e-commerce landscape, Indian brands must prioritize Amazon brand advertising strategy to stand out. With millions of products competing for visibility, merely listing items isn’t enough. Sponsored Brands…
Amazon Sponsored Display Ads Explained for Indian Sellers
1. Why Amazon Display Ads India Matter for Today’s Sellers Selling on Amazon in India has become far more competitive than it was even two years ago. Categories are crowded,…
Amazon Sponsored Products Ads: A Beginner’s Guide
Introduction: Why Amazon Sponsored Products Matter Amazon Sponsored Products Ads are a key tool for brands looking to increase visibility and sales on the platform. These ads appear in search…
Amazon Ad Types Explained: Sponsored, Brand, Display
Amazon advertising ad types are essential for brands to maximize visibility, drive conversions, and grow sales on one of the world’s largest e-commerce platforms. Whether you are a small seller…
Using Video Ads on Amazon to Improve Click-Through Rate
1. Why Amazon Video Ads CTR Matters for Indian Brands Amazon is no longer just a marketplace. It is a discovery engine. Indian shoppers scroll fast and compare aggressively. Therefore,…
Amazon Ads vs External Traffic: What Converts Better
When selling on Amazon, brands often face a common dilemma: should they focus on Amazon ad conversion rates or invest in external traffic? Amazon ads target active buyers browsing the…
Amazon DSP Explained: Is It Worth It for Your Brand
Amazon DSP is Amazon’s demand-side advertising platform that allows brands to buy programmatic ads using Amazon’s first-party shopper data. Unlike Sponsored Ads, it does not rely only on keywords. Instead,…
Amazon Influencer Marketing Explained for Brand Owners
1. Introduction: Why Influencer Marketing Matters on Amazon In today’s competitive Amazon marketplace, standing out is challenging. Millions of products vie for attention, making trust and authenticity essential. Partnering with…
How Brands Can Build Trust Using Authentic Customer Reviews
Consumers today value transparency over polished advertisements. They rely on honest product reviews to make informed decisions, especially in India’s fast-growing digital market. Verified buyer reviews and genuine user experiences…