The Largest Community of Influencers in India
Introduction: How Nykaa’s Social Media Strategy Drives Success. Nykaa’s social media strategy has redefined how beauty brands engage with Indian consumers. By leveraging authentic content, influencer collaborations, and community-driven campaigns,…
Introduction Swiggy has revolutionized food delivery marketing in India by integrating humor into its brand voice. Rather than relying solely on discounts, the brand has effectively used memes to engage…
Facebook Marketplace has become one of the most important platforms for sellers in India, ranging from casual resellers to small entrepreneurs. Over 1 billion people worldwide use Marketplace each month…
Content creation used to be a painstaking, manual grind. Today, the pace is relentless, and competition is fierce. To survive this landscape, brands lean on automated content marketing tools. These…
Introduction: The AI Revolution in Content Creation In 2025, content creation automation has evolved from a futuristic concept to a mainstream marketing strategy. Brands across India and globally are leveraging…
In 2025, kid YouTubers in India are not just entertainers—they are shaping trends, educating peers, and influencing millions of young viewers. According to Statista, India has over 450 million internet…
Affordable fashion has reshaped how Indians think about shopping. Shoppers today want more than just low prices—they want clothes that look good, feel modern, and still leave money in their…
1. Introduction: Why Scalable Influencer Marketing Matters in 2025 Influencer marketing in India has shifted dramatically. It’s no longer a side experiment; it’s now a core growth engine for brands.…
Introduction: Why Hyper Personalisation Matters in Influencer Marketing Influencer marketing in India has evolved at an incredible pace. What started as collaborations with a handful of famous Instagram influencers has…
In today’s fast-paced digital landscape, hyper personalisation isn’t just a buzzword—it’s a strategic necessity. For Indian brands, especially in the e-commerce and D2C sectors, it means tailoring marketing, product recommendations,…