The Largest Community of Influencers in India
1. Introduction to Fashion Campaigns by Kritika Khurana When we talk about Indian fashion influencers who turned campaigns into cultural moments, Kritika Khurana stands tall. Known widely as “That Boho…
When it comes to the world of Indian influencers, Kritika Khurana—popularly known as That Boho Girl—has become a name synonymous with style, authenticity, and massive digital influence. For brands and…
In the fast-paced world of digital marketing, brands face a critical decision: should they build long-term influencer partnerships or focus on one-off influencer campaigns? This debate—Influencer Partnerships vs One-Off Collabs—has…
India’s digital landscape is transforming at a speed that surprises even the most seasoned market watchers. Social commerce growth in India has not only gained momentum but is now scaling…
1. Introduction: The Power of Food Startup using Micro-Influencers In India’s fast-evolving food industry, startups are discovering a unique growth hack — leveraging the power of micro-influencers. This case of…
Bollywood celebrities have become pivotal in shaping India’s fashion landscape, driving consumer behavior and influencing purchasing decisions. In the vibrant world of Indian fashion, Bollywood celebrities boost fashion by shaping…
In the ever-evolving landscape of digital marketing, the power of user-generated content (UGC) has become undeniable. For fitness brands in India, leveraging UGC has proven to be a transformative strategy,…
1. Introduction: Understanding the Indian Influencer Marketing Landscape Influencer marketing in India has evolved into a dynamic and integral component of digital marketing strategies. With a burgeoning creator economy and…
1. Introduction: Ekta Kapoor’s Recognition as a Global Icon When the global industry celebrated its “40 Most Influential Women in Film” list, one name that instantly resonated with Indians was…
India’s entertainment industry has produced many icons, but few have mastered marketing like Ekta Kapoor. Known as the “Queen of Indian Television,” she transformed how Indians consumed daily soaps, films,…