Pritha Ash, Author at Hobo.Video

Expanding Beyond TV: How Mountain Dew Used Influencers to Broaden Campaign Reach

In the contemporary digital landscape, brands such as Mountain Dew are perpetually seeking innovative methods to connect with their audiences. Mountain Dew, a well-known beverage brand, acknowledged that conventional television…

A Guide For Brands Brand Learnings Hobo.Video Influencer Marketing Strategies

Cannes Lions Winners: Social & Influencer Marketing Strategies that Stand Out

At the 2024 Cannes Lions Festival, social media and influencer marketing emerged as dominant forces in shaping brand narratives and driving audience engagement. The festival recognized campaigns that took bold…

A Guide For Brands Brand Learnings Hobo.Video Influencer Marketing Strategies

Pepsico India’s Strategy: How Influencer and Brand Ambassador Roles Complement Each Other

Pepsico India’s strategy serves as a compelling illustration of how brands can effectively harness roles together to achieve maximum impact. By integrating these two approaches, Pepsico has formulated a distinctive…

A Guide For Brands Brand Campaigns Brand Learnings Hobo.Video Influencer Marketing Guide

SUGAR Cosmetics’ Women’s Day Campaign: Leveraging Influencer Networks for Brand Impact

SUGAR Cosmetics, a well-known Indian beauty brand, celebrated Women’s Day 2024 with a creative campaign that used influencer marketing to boost its brand impact. By collaborating with a diverse group…

A Guide For Brands Brand Learnings Hobo.Video Influencer Marketing Guide

Creating a Unique Brand Voice: Why Influencers Should Avoid Being Clones

In the world of influencer marketing, creating a unique brand voice is crucial. Influencers who rely on copying or mimicking other creators may miss out on opportunities to build meaningful…

A Guide For Brands Hobo.Video Influencer Marketing Guide Influencer Marketing Strategies

Revolutionizing Brand Engagement: Key Insights from Influencer Marketing Campaigns Across Industries

In recent years, influencer marketing has become an essential strategy for businesses looking to elevate their brand engagement and connect with their target audience. Influencer marketing campaigns have demonstrated how…

Brand Campaigns Hobo.Video Influencer Marketing Guide Influencer Marketing Strategies

Spreading Social Awareness: The #MainBhiMumbaiPolice Campaign’s Impact via Influencers

Social awareness is a powerful tool for change, and in today’s digital age, influencers play a crucial role in driving this change. One such campaign that has effectively harnessed the…

Hobo.Video Influencer Marketing Guide Influencer Marketing Strategies

From Content to Commerce: The Rise of Performance-Driven Influencer Marketing

The rise of performance-driven influencer marketing is transforming the way brands approach digital advertising. This shift, from content creation to direct commerce, is revolutionizing how businesses connect with their audience.…

A Guide For Brands Brand Campaigns Growth Case Studies Hobo.Video

UGC and Influencer Marketing: How Gaana’s HotShots Embraced User-Generated Content for Growth

In India, the digital music and entertainment space is fiercely competitive. Gaana’s HotShots, a short-video platform under the popular music streaming app Gaana, has innovatively embraced user-generated content (UGC) and…

Brand Campaigns Brand Learnings Growth Case Studies Hobo.Video

Tata Capital’s Lockdown Campaign: Leveraging Influencers to Build Brand Trust

In the challenging times of lockdown, Tata Capital took a unique approach to connecting with people, leveraging the power of influencers to build brand trust. As many struggled with uncertainty,…

Pritha Ash

Expanding Beyond TV: How Mountain Dew Used Influencers to Broaden Campaign Reach

Cannes Lions Winners: Social & Influencer Marketing Strategies that Stand Out

Pepsico India’s Strategy: How Influencer and Brand Ambassador Roles Complement Each Other

SUGAR Cosmetics’ Women’s Day Campaign: Leveraging Influencer Networks for Brand Impact

Creating a Unique Brand Voice: Why Influencers Should Avoid Being Clones

Revolutionizing Brand Engagement: Key Insights from Influencer Marketing Campaigns Across Industries

From Content to Commerce: The Rise of Performance-Driven Influencer Marketing

Tata Capital’s Lockdown Campaign: Leveraging Influencers to Build Brand Trust

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