72% of D2C Founders Say UGC Helped Cut CAC: Here’s How
Introduction: A Wake-Up Call for D2C Founders in 2025 If you’re building a D2C brand in India, here’s a truth bomb: 72% of D2C founders say UGC helped cut CAC…
Rohan Gupta
Do Celebrity Endorsements Still Work?
Introduction: The Celebrity Endorsement Dilemma in India In India, celebrity endorsements have long been a cornerstone of brand marketing. From Amitabh Bachchan to Virat Kohli, stars have sold everything from…
Top Programmatic Advertising Agency in India (2025)
Introduction: The Rise of Programmatic in India In 2025, programmatic advertising is no longer an emerging trend—it’s the backbone of digital ad strategy. Every modern brand, from startups to legacy…
10 Brilliant Programmatic Advertising Examples from 2025
Introduction In 2025, brands are rewriting the rulebook on how to make ads that don’t just catch eyes but drive real results. Among all ad formats, programmatic advertising has emerged…
Case Study: How a D2C Brand Scaled with Podcast Ads
Introduction: The Audio Advantage in 2025 In 2025, as competition in the direct-to-consumer (D2C) space intensified, brands looked beyond social media and influencer marketing for deeper engagement. One powerful channel…
Podcast Advertising in 2025: Still a Growth Channel?
Introduction: Is Podcast Advertising Still Effective in 2025? Podcast advertising is far from fading. In fact, it’s thriving. With over 150 million monthly podcast listeners in India (Kantar, 2025), the…
10 Native Advertising Examples You Need to Study in 2025
Introduction: Why Native Advertising Still Works in 2025 In 2025, digital fatigue is real—but so is the rise of native advertising. Unlike banner ads that people instantly skip, native ads…
5 Native Ad Templates Based on Real Campaigns
Introduction Native advertising continues to be one of the most powerful formats for driving brand affinity and high engagement, especially in a digital-first market like India. Whether you’re a D2C…
Voice Search + Mobile Advertising: A 2025 Combo
Introduction: Why Voice Search + Mobile Advertising Is the Future of 2025 Voice search and mobile advertising aren’t just buzzwords anymore. They are shaping how Indian users interact with brands…
How Much Should Brands Pay Influencers in India in 2025?
Introduction: Why Influencer Pricing Matters in 2025 In India’s booming digital economy, one question dominates brand boardrooms: how much should brands pay influencers in India in 2025? As influencer marketing…