Which Influencer Marketing Tool Is Right for Your D2C Brand?
Introduction: The Tool D2C Brands Can’t Ignore in 2025 If you’re a D2C founder, you already know that brand building in 2025 is no longer about big TV ads or…
Rohan Gupta
How Small Businesses Are Budgeting for Digital in 2025
Introduction: A New Era of Digital Budgeting for Small Businesses In 2025, small businesses across India are redefining how they invest in digital. With shifting consumer behaviors, AI-driven platforms, and…
7 Word of Mouth Marketing Examples That Took India by Storm
Introduction: Why Word of Mouth Still Rules in India Despite the rise of paid ads and flashy campaigns, there’s one force brands still trust deeply word of mouth marketing. In…
B2B Social Proof: Leveraging Peer Reviews for Better Conversion
Introduction: Why B2B Social Proof is the Game-Changer Today In the world of B2B marketing, decisions aren’t impulsive; they’re researched, validated, and driven by trust. That’s why B2B Social Proof…
Metrics to Measure Account-Based Marketing in 2025
Introduction: Why ABM Success Metrics Matter More Than Ever in 2025 Account-Based Marketing (ABM) has evolved into a cornerstone of modern B2B marketing. But in 2025, it’s not just about…
Zomato’s Marketing Strategy Explained: What Brands Can Learn
Introduction: The Red Revolution of Indian Marketing Zomato, once a simple restaurant discovery platform, has transformed into a red-hot giant in India’s digital marketing universe. Known for its bold content,…
What Can Founders Learn From Zomato’s WOM Playbook?
Introduction Zomato’s Word of Mouth Playbook isn’t just marketing, it’s a masterclass in cultural relevance, community power, and quirky authenticity. For Indian startup founders, it offers more than inspiration. It’s…
How to Pitch Campaigns to LinkedIn Influencers
Introduction Why LinkedIn Influencers Matter in Today’s Marketing Landscape LinkedIn has evolved beyond a professional networking platform. It is now a thriving ecosystem for LinkedIn influencer marketing, especially for B2B…
Swiggy’s #VoiceOfHunger Campaign: UGC at Its Best
Introduction: When Hunger Found Its Voice In 2019, Swiggy turned a simple idea into a digital juggernaut. Their now-iconic campaign, Swiggy’s #VoiceOfHunger, broke the internet and redefined UGC in India.…
Turning Whitepapers Into Snackable Content for Social Media
Introduction: The Whitepaper Problem In the B2B world, whitepapers have long been the holy grail of content marketing. They reflect expertise, convey complex ideas, and establish authority. But here’s the…