Why Product Reviews Are Still the Strongest Form of UGC
Introduction: The Unshakable Power of Words from Real People Scroll through Amazon, Flipkart, or Nykaa today — what’s the first thing you notice before hitting “Buy Now”? It’s not the…
Rohit Thapa
e.l.f Cosmetics Marketing Strategy: How They Mastered TikTok
Introduction In 2019, when most beauty brands were still testing the waters of short-form video, e.l.f Cosmetics took a bold leap into uncharted digital territory — TikTok. The result? A…
Case Study: e.l.f Cosmetics’ “Eyes Lips Face” Campaign Success
The Viral Spark That Redefined Beauty Marketing In 2019, the internet pulsed with an irresistible beat. TikTok users everywhere were lip-syncing, dancing, and flooding the app with one catchy line:…
Burberry’s Marketing Strategy: Reinventing a Luxury Legacy
Introduction: The British Luxury Fashion Brand That Rewrote Its Legacy When we talk about British luxury fashion, there’s one brand that refuses to fade into the background — Burberry. It’s…
50 TikTok Bio Ideas for Content Creators Who Want to Stand Out
Introduction: In the crowded world of TikTok, where every scroll brings a new face, your bio is the first handshake. It’s the five-second pitch that decides whether someone hits “Follow”…
A/B Testing TikTok Bios: What Actually Converts
Introduction: TikTok is no longer just a short-video app — it’s a personal brand marketplace. Every scroll, every second, and every sentence in your TikTok bio silently influences how your…
How to Design a PR Package Influencers Will Actually Love
The Moment That Sparks Influence The soft rustle of tissue paper. A pastel ribbon untied.The camera rolls as an influencer’s fingers lift the lid of a beautifully crafted PR box.…
10 Creative PR Package Ideas to Impress Content Creators
Introduction: When a Box Becomes a Brand Story A well-designed PR package isn’t just a box — it’s an experience waiting to unfold. For content creators, the unboxing moment is…
The Dos and Don’ts of Influencer PR Boxes in 2025
Introduction: In 2025, influencer marketing isn’t just about gifting — it’s about storytelling. The humble PR box has evolved from being a promotional freebie to becoming a brand moment. For…
7 Types of User-Generated Content Every Brand Should Use
Introduction In today’s attention-starved digital landscape, consumers no longer trust brand slogans — they trust people. They scroll through Instagram Reels, YouTube Shorts, and community reviews not to hear from…