Introduction

Italy’s property landscape is shifting rapidly. In 2025, as prices rise and rentals surge, many Italians and foreigners look for trustworthy voices to guide them. That’s why discovering the Best Real Estate Influencers in Italy to Follow in 2025 matters. Follow them and you get genuine insights on property investments, housing trends, luxury homes, and market shifts.

In a time when the Italian housing market sees surging demand — with national average prices just crossing €2,100 per square metre — these influencers help cut through noise.Mondaq+2Investropa+2

Experts can act as trusted guides

Whether you plan to invest, rent, or just stay updated — these experts can act as trusted guides. In this article, we explore who they are, why they matter, and how following them can help you understand Italy’s real estate pulse.

1. Why Italy’s Real Estate Scene Demands Trusted Influencers

1.1 Market Reality: Growth, Demand & Complexity

Italy’s residential property market is showing renewed strength in 2025. According to recent data, average asking prices for homes reached €2,104 per square metre in May 2025 — up about 2.7% compared with the previous year.

Simultaneously, rents are rising fast. The average monthly rent stands at about €14.22 per square metre, reflecting a nearly 7.7% increase over 2024.

Transaction volume also rebounded: in Q2 2025, residential sales rose by 8.1% compared to Q2 2024, with over 201,000 transactions completed.

These numbers suggest a strong demand — yet the market remains complex. Prices vary widely by region. In Milan or parts of Trentino-Alto Adige, properties cost far more than in southern or rural regions. Investropa+2Edilfin Srl+2

At the same time, rising demand coexists with growing supply constraints. New‑build properties remain scarce, particularly in city centres.

Thus, for buyers, renters, and investors, navigating this landscape is not easy.

1.2 Why Influencers Matter: Expertise, Insight & Timely Updates

In such a dynamic environment, people need more than raw data. They need context — about regional differences, rental yields, legal quirks, renovation trends, and energy‑efficient housing preferences.

Here, Italian real estate influencers — experts, property-tour creators, market analysts — play a crucial role. They bring stories from real buyers, showcase actual listings, explain local regulations, and offer personal commentary about neighbourhoods.

For foreign investors or global brands exploring real estate in Italy, these influencers can act as guides. They bridge data and real life. They show “what is” actually happening — not just numbers, but lived reality.

Hence, following the Best Real Estate Influencers in Italy for 2025 can save time, avoid pitfalls, and help make informed decisions.

2. What Makes an Influencer “Real Estate‑Influencer” in Italy

Before listing actual names, let’s explain what qualifies someone to be a standout influencer in this sector. For us, a “real estate influencer” is someone who:

• Shares regular, honest, and up‑to‑date content on property listings, market trends, or investment advice.
• Offers tours — virtual or video — of properties, neighbourhoods, or renovation projects. They act as “Italian property tour creators.”
• Analyzes data, offers market forecasts, or gives tips on investing. They act like “Italian housing market experts.”
• Covers a range: from affordable housing to luxury real estate, rental opportunities to investment prospects — i.e. appeals to diverse investors.
• Maintains authenticity and transparency, not just sales pitches — which builds trust in a market that can be complex.

These influencers help buyers or renters understand what kind of property to expect, where to invest, and what to avoid. This is even more important given regulatory changes, energy‑efficiency requirements, and regional variation in Italy.

3. Key Trends in Italy’s Real Estate Market That Influence What We Watch in 2025

3.1 Rise of Energy‑Efficient and Green Homes

A major shift in 2025 is the growing demand for green homes and energy‑efficient properties. Homes rated Class A or B (by energy efficiency) now command a premium over older or less efficient buildings.

As energy costs rise and sustainability becomes mainstream, buyers prefer modern apartments, renovated apartments, or homes with updated heating and insulation. That makes expert content from influencers about “green homes”, “property renovation”, and “energy‑efficient real estate” especially valuable now.

3.2 Geographic and Regional Price Variation — Opportunity & Risk

Prices across Italy vary significantly. Northern and central cities remain expensive — Milan, Rome, Florence, Venice — while southern regions or rural areas offer much lower entry price per square metre.

For buyers and investors, that means opportunities for value buys exist — but only if one knows where to look. Influencers who specialise in “Italy property investment creators” and “Italian housing market influencers” can highlight such hidden gems.

3.3 Rental Market Pressure and Shifting Preferences

Rents have surged. That, plus growing mortgage availability, is nudging many to consider buying rather than renting. Reportedly, mortgages are helping fuel the recovery.

Meanwhile, tenants — young couples, single professionals, foreign renters, students — look for flexibility. This mix of demand makes “property influencers for brand collaborations Italy” important — both for real‑estate investors and renters seeking advice.

3.4 Demand for Transparency & Guidance in a Crowded Market

As new developments, regulations, energy‑efficiency rules, and heterogeneous regional conditions come up, many buyers face confusion. That’s where influencers — acting as trusted guides — matter.

They give walkthroughs, compare properties, explain legal and energy-status differences, and help potential buyers or renters understand long-term value.

4. Notable Real Estate Influencers in Italy to Watch

Here are a set of established and emerging voices in Italy’s real‑estate influencer scene. They cover different niches — from luxury villas to affordable homes, from English‑speaking content for foreigners to in‑depth property tours and market‑analysis. These are among the most relevant “Italian real estate influencers” you should follow in 2025.

4.1 Instagram & Social Media Real Estate Influencers

4.1.1 Federico Monzino — High‑Reach Italian Property Creator

• Federico Monzino (Instagram handle @dedemonzz) leads with roughly 889,000 followers and a remarkably high engagement rate of 18.77% — impressive for real‑estate content.
• His content often includes property tours, renovation stories, interior highlights, and lifestyle aspects tied to housing. He resonates with both locals and international followers.
• Because of his strong reach and high engagement, he qualifies among the top Italian real estate influencers in Italy for 2025 looking to influence buying, renting or home‑style inspiration decisions.

4.1.2 Giulia Latini — Youth‑Oriented Real Estate Creator

• Giulia Latini appears among top Italian real‑estate creators on Instagram as per 2025 rankings.
• Her content often targets younger audiences — first‑time buyers, renters, or people exploring affordable housing or renovation ideas. She therefore represents the segment of “Italy property investment creators” that focus on accessible housing rather than only luxury property.
• For viewers or investors who want realistic, down‑to‑earth housing advice and less glossy, more practical content — Giulia offers value.

4.2 YouTube & Video‑First Real Estate Channels

4.2.1 Lionard Luxury Real Estate — Authority in Luxury Italian Property Tours

• This channel specialises in luxury and high‑end properties across Italy. It ranks among top real‑estate YouTube influencers as of 2025.
• Their videos offer detailed property tours — showcasing interiors, exteriors, landscapes, and context about location, architecture and investment suitability.
• For high‑net-worth investors or anyone interested in premium real estate, Lionard provides deep, well‑produced content. They serve as a prime example of “Italy luxury real estate influencers” and “Italian property tour creators.”

4.2.2 Romolini – Christie’s Real Estate — Trusted Channel for Exclusive Italian Villas & Estates

• Romolini — affiliated with the globally respected Christie’s network — combines traditional realty expertise with video influence. Their YouTube presence ranks among top Italian real‑estate influencers in 2025.
• Their content is ideal for buyers seeking historic villas, countryside estates, and high‑value properties — offering deep insight into architecture, region, and long‑term investment potential.
• Such channels help international investors and non‑resident buyers understand the nuances of Italian property — from legal aspects to regional value — making them “Italian housing market influencers” worth following.

4.2.3 italianproperty — Accessible English‑Friendly Property Tours Across Italy

• This channel presents property tours across different Italian regions — often in English — making it friendly for expats or international buyers. It ranks among top YouTube real‑estate influencers for 2025.
• Its strength lies in simplicity and clarity: affordable homes, mid‑range properties, and realistic price-to-value comparisons. That suits those interested in moderate investment or relocating, not only luxury buyers.
• As a “Top Italian property creator,” italianproperty is valuable for global audiences looking to explore Italy’s real‑estate market without language or regional barriers.

4.3 Consultative & Expert‑Driven Influencers

4.3.1 Carlo Pagliai — Urban‑Planning Expert & Due‑Diligence Advocate

• Carlo Pagliai combines engineering and real‑estate due diligence with video content. His channel helps potential buyers understand regulatory compliance, urban‑planning checks and risk analysis.
• For investors — especially those buying to renovate or rent — such expert-driven guidance offers more than surface-level tours. It helps avoid common legal, structural or compliance pitfalls.
• He exemplifies “Italian housing market experts” and underlines why a well‑informed buyer should follow more than just glamorous real‑estate videos.

5. What These Influencers Offer: Different Flavours of Real‑Estate Content

Together, the influencers above cover a wide spectrum. Here’s how they differ — and why that matters.

• Luxury vs Affordable: Channels like Lionard Luxury Real Estate or Romolini focus on high‑end villas and estates. On the other hand, italianproperty and creators like Giulia Latini target affordable or mid‑range housing and realistic buyers.
• Visual Tours vs Expert Advice: Some provide cinematic property tours (interiors, landscapes, architecture), ideal for investors or lifestyle seekers. Others give due‑diligence, legal or regulatory guidance — important for serious buyers concerned about compliance or structural checks.
• Local vs International Audience: While many influencers produce content in Italian, channels like italianproperty cater to international buyers with English content. That helps expand reach to expatriates or global investors.
• Engagement & Community‑Driven Advice: Influencers with high follower counts and engagement (like Federico Monzino) often respond to comments, share renovation journeys, or discuss rental yields — turning followers into a community.
• Market Trend & Data‑Backed Insights: Experts like Carlo Pagliai or channels affiliated with established real‑estate brands often include data, charts, regional comparisons. They help decode Italy’s complex property market rather than just show properties.

For anyone — local or foreign — looking at Italian real estate in 2025, following a mix of these influencers gives a well‑rounded picture: from dreamy villas to practical apartments; from legal advice to investment ideas; from personal experience to professional analysis.

6. Key Real Estate Trends in Italy in 2025

Italy’s property market is evolving fast. Understanding these trends is critical to see why the Best Real Estate Influencers in Italy to Follow in 2025 matter.

6.1 Growing Demand for Green and Energy-Efficient Homes

• Eco-conscious buyers are increasingly choosing homes with energy efficiency ratings of A or B, which offer lower utility costs and higher long-term value.
• Government incentives in 2025 encourage renovations and energy-efficient construction, making sustainable homes more appealing to buyers and investors.
• Influencers highlighting renovations, solar panel installations, and energy-saving upgrades are helping buyers make informed decisions.
• Italian property tour creators now frequently showcase eco-friendly features, demonstrating how sustainability drives property desirability.

6.2 Regional Price Differences and Investment Opportunities

• Northern cities like Milan and Turin remain expensive, with average property prices exceeding €3,200 per square metre, while southern regions offer properties as low as €1,100 per square metre.
• Influencers specializing in Italy property investment creators provide region-specific guidance, highlighting hidden opportunities in emerging markets.
• Understanding regional price variation is essential for both investors and brands seeking partnerships with local influencers.

6.3 Rental Market Growth

• Urban rental demand remains strong, with city-centre rents rising nearly 7% YoY in key Italian cities.
• Influencers share insights on rental yields, neighborhood trends, and tenant preferences — critical for real estate investors seeking stable returns.
• Platforms like Hobo.Video can amplify this content via UGC Videos, making property listings and tips more shareable.

6.4 Interest from Foreign Buyers

• Foreign investment in Italian real estate is rising, particularly from Germany, UK, US, and Middle East buyers.
• Influencers producing bilingual content or English-language property tours provide guidance for international investors unfamiliar with Italian regulations.
• Following top Italian property creators ensures that foreign buyers stay updated on both luxury and mid-range opportunities.

6.5 Rise of Digital and Social Media Influence

• Buyers increasingly rely on Instagram, YouTube, and TikTok for property insights.
• Influencers act as intermediaries, translating market data into engaging visual content that builds trust and drives inquiries.
• This highlights the power of combining influencer expertise with platforms likeHobo.Video, which supports AI UGC and cross-platform campaigns.

7. Leveraging Real Estate Influencers for Brands and Investors

7.1 Why Influencer Marketing Works in Real Estate

• Real estate is a high-investment, high-trust market. Consumers seek credible voices before committing to large purchases.
• Influencer marketing allows brands and developers to showcase properties authentically, leveraging top influencers in Italy who have strong engagement with potential buyers.
• UGC Videos produced by these influencers create social proof and increase conversion rates.

7.2 Types of Influencer Collaboration

1. Property Tours & Reviews
   • Influencers create detailed walk-through videos of properties.
   • Example: Lionard Luxury Real Estate showcasing interiors, landscapes, and nearby amenities.
2. Market Insights & Advice
   • Influencers provide investment tips, legal insights, and neighborhood trends.
   • Example: Carlo Pagliai highlighting compliance and urban planning factors.
3. Luxury & Lifestyle Integration
   • Luxury villas or high-end apartments can be promoted alongside lifestyle content — travel, interiors, and regional culture.
   • Example: Romolini – Christie’s Real Estate combining historical architecture with modern luxury storytelling.
4. Cross-Platform Amplification
   • TikTok, Instagram Reels, YouTube Shorts can be integrated into campaigns for maximum reach.
   • Platforms like Hobo.Video streamline management, ensuring ROI-driven influencer marketing campaigns in India and globally.

8. Challenges to Consider

• Market Saturation: Many influencers exist; selecting those with authentic engagement is crucial.
• Regulatory Complexity: Real estate marketing must comply with Italian laws and disclosure standards.
• Content Authenticity: Overly promotional content reduces trust; genuine insights perform better.
• Audience Segmentation: Luxury buyers, first-time homeowners, and international investors require different messaging strategies.

9. Conclusion

9.1 Key Takeaways

• The Best Real Estate Influencers in Italy to Follow in 2025 combine knowledge, credibility, and engaging content.
• They provide insights into luxury, mid-range, and sustainable homes, as well as investment opportunities.
• Following a mix of Instagram, YouTube, and bilingual influencers ensures both local and international buyers remain informed.
• Brands and investors benefit by leveraging influencers forUGC Videos, market advice, and property tours to improve engagement and ROI.

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