What Is Brand Marketing? A Complete Beginner’s Guide
1. Introduction Ever paused to think why slipping on a pair of Nike sneakers feels empowering, or why unboxing a new iPhone feels almost ceremonial? That’s not an accident. it’s…
Brand Learnings
How to Get PR Packages from Brands: A Beginner’s Guide
Introduction If you’ve ever watched an influencer tear open a shiny box on Instagram, casually trying out skincare samples or showing off limited-edition sneakers, chances are you’ve asked yourself: How…
What Is Community Marketing? A Beginner’s Guide for Brands
Introduction In today’s hyper-connected Indian marketplace, consumers have grown weary of generic ads and scripted brand messages. They crave a sense of belonging, genuine dialogue, and brands that actually listen.…
Why Product Feedback Is the Secret to Building Better Brands
Introduction Walk into any marketplace in India today, online or offline, and you’ll immediately sense the chaos. Shelves overflowing with similar-looking products, ads fighting for your attention at every corner,…
Nano-Influencers Followers: What Brands Need to Know
Introduction Scroll through Instagram or YouTube today and you’ll notice a pattern: glossy celebrity ads still exist, but what’s actually getting people to comment, save, or even buy? Surprisingly, it’s…
Nano vs. Macro: Which Influencer Path Is Right for You?
Introduction The influencer marketing scene in 2025 feels nothing like the wild, unpredictable days of early Instagram. Back then, a single quirky post could catapult someone into fame overnight. Today,…
Why Tech Burner Is India’s Most Popular Tech YouTuber in 2025
Introduction When people in India talk about tech creators in 2025, one name comes up almost instantly, Tech Burner India. Run by Shlok Srivastava, the channel has grown into more…
Influencer Marketing Best Practices 2025: Maximize Performance Effectively
Introduction: Why This Year Is Different Walk into any boardroom in 2025, whether it’s a scrappy D2C brand in Mumbai or a SaaS disruptor in Bengaluru and one phrase keeps…
How to A/B Test Your Ad Headlines for Maximum Performance
Introduction In the relentless pace of digital marketing today, every single word in your ad can make or break your campaign. Brands across India, from fledgling startups in Bengaluru to…
5 Common Organic Marketing Mistakes and How to Avoid Them
Introduction Organic marketing has quietly become a lifeline for brand growth in India, yet many businesses still stumble. Consider this: 65% of Indian consumers research products online before purchasing (Hootsuite,…