How to Build a Customer Loyalty Program in 8 Steps
Creating a loyalty program is one of the best strategies for any business to keep customers engaged and encourage them to return. Building customer loyalty is crucial, especially in competitive…
Brand Learnings
Strengthening Brand Reputation with Social Media Listening: Best Practices for 2024
In today’s digital landscape, strengthening brand reputation through social media listening has become essential for businesses of all sizes. With millions of conversations happening online daily, companies must stay attuned…
B2B Influencer Marketing: A Comprehensive Guide for Brands
In recent years, B2B Influencer Marketing has become a powerful tool for brands, especially as businesses aim to establish credibility and connect with specific audiences. Unlike traditional marketing, B2B influencer…
D2C Influencer Marketing: A Comprehensive Guide for Brands
In the world of digital marketing, D2C (Direct-to-Consumer) influencer marketing has become a powerful tool for brands aiming to engage customers directly. As more people in India turn to online…
6 Proven Strategies for Increasing Brand Awareness with Influencer Partnerships
Increasing brand awareness is a key objective for businesses aiming to grow their presence and stand out in today’s competitive market. One of the most effective ways to achieve this…
Unlocking the Power of Brand Ambassadors in Influencer Marketing Campaigns
In today’s competitive market, brands face a constant challenge to reach and engage their audience. One highly effective way to achieve this is through influencer marketing. However, not all influencer…
A Guide For Brands
Brand Campaigns
Brand Learnings
Influencer Marketing Guide
Influencer Marketing Strategies
Breaking Through the Noise: 9 Influencer Marketing Campaigns That Captivated Audiences
In the ever-evolving world of marketing, standing out can feel like a daunting task. Brands are constantly battling noise from all directions – from digital advertisements, social media chatter, to…
Launching with a Bang: ITC Engage’s Influencer Strategy for Product Rollout Success
When launching a new product, brands must create an immediate impact to capture consumer attention and ensure long-term success. Influencer marketing has become one of the most powerful strategies for…
Why Brands Should Distinguish Influencer Marketing from Traditional Advertising
In today’s marketing world, brands are constantly seeking innovative ways to connect with their audiences. Influencer marketing has emerged as a powerful tool, offering a more personalized, engaging, and authentic…
Case Study: Goibibo’s 15th Anniversary Bash with Humor, Influencers, and Flash Sales
Goibibo, one of India’s leading online travel companies, celebrated a monumental milestone in its journey—its 15th anniversary. With humor, influencers, and enticing flash sales, the brand’s celebration stood out as…