The Largest Community of Influencers in India
Introduction In the fast-paced world of Indian D2C brands, growth marketing for D2C is no longer optional—it’s essential. Consumer behavior is evolving rapidly, digital channels are becoming more crowded, and…
Introduction Drive local store traffic is more than just a marketing goal—it’s the heartbeat of every retail business that depends on physical customer visits. In today’s digital-first world, brands are…
Introduction India’s e-commerce landscape is evolving at an unprecedented pace, and for brands operating in the D2C (direct-to-consumer) space, digital marketing for D2C has become more than just a tool—it’s…
Introduction The fashion industry is more competitive than ever. Startups often struggle to make their mark while competing against established brands with big marketing budgets. Traditional advertising alone rarely captures…
Introduction: Lenskart and the Rise of Influencer Marketing in India Over the last decade, India’s D2C market has witnessed a dramatic shift. Brands like Lenskart are no longer just selling…
Introduction: How boAt Marketing Strategy Changed the Game When it comes to India’s lifestyle brands, boAt marketing strategy stands out as a masterclass in connecting with youth. Since its launch…
Introduction TATA CLiQ has reshaped online luxury shopping in India by making aspirational products feel genuinely attainable. At the core of this transformation is TATA Cliq influencer marketing, which allows…
Introduction: How Nykaa’s Social Media Strategy Drives Success. Nykaa’s social media strategy has redefined how beauty brands engage with Indian consumers. By leveraging authentic content, influencer collaborations, and community-driven campaigns,…
Affordable fashion has reshaped how Indians think about shopping. Shoppers today want more than just low prices—they want clothes that look good, feel modern, and still leave money in their…
Introduction In the fast-evolving world of e-commerce, Indian D2C brands running influencer campaigns cannot rely solely on superficial metrics. Consumers today are discerning, demanding content that resonates and feels authentic.…