The Largest Community of Influencers in India
The Indian social commerce industry has been rewriting the rules of online retail. Over the last five years, the country has witnessed an unprecedented shift from traditional e-commerce to a…
Introduction In the whirlwind of modern marketing, direct-to-consumer (D2C) brands constantly wrestle with how to carve their own space. Amidst this chaos, influencer seeding has quietly become a game-changer. But…
Introduction Understanding the Advertising Campaigns is vital for direct-to-consumer (D2C) brands striving to build strong connections with their audience. An advertising campaign is a coordinated series of promotional messages across…
1. Introduction: The New Age D2C Playbook In today’s hyper-connected world, Direct-to-Consumer (D2C) brands are rewriting the marketing rulebook. The new-age Indian consumer is no longer just watching TV or…
Introduction: Rethinking TV in a D2C Era Direct-to-consumer (D2C) brands have traditionally relied on digital channels, performance marketing, and influencer marketing to grow. But a surprising trend is emerging—should you…
1. Introduction: A Traditional Medium in a Digital Era Direct Mail Advertising might seem like a nostalgic whisper from a time before the internet. Yet, for Direct-to-Consumer (D2C) brands today,…
Introduction: The Buzz Around Labubu and What It Means for D2C Brands In today’s hyper-social world, FOMO (Fear of Missing Out) is more than just a feeling — it’s a…
Introduction: The New Era of D2C in India The Indian direct-to-consumer (D2C) ecosystem is evolving rapidly. Fueled by mobile-first consumers, digital literacy, and the convenience economy, D2C brands are redefining…
1. Introduction to Amazon Marketing Strategy for D2C Brands in India Direct-to-consumer (D2C) brands are transforming the eCommerce landscape in India. With platforms like Amazon India offering unprecedented access to…
Introduction To successfully market your food business, influencer outreach is a key strategy. In today’s competitive market, collaborating with macro and big influencers can significantly boost brand visibility, increase credibility,…