Case Study: 5x ROAS via Google Ads in Delhi
Delhi is not an easy market to win. Competition is sharp. Clicks are expensive. And customers compare everything before buying. This Google Ads Case Study Delhi walks through how a…
Growth Case Studies
How Imara Built Its Presence in Ethnic Fashion
Ethnic fashion in India is deeply emotional, and the Imara ethnic wear brand growth strategy understood that from the beginning. Ethnic outfits are worn during Diwali evenings, office ethnic days,…
How HRX Became a Big Name in Fitness Fashion
In 2013, when HRX entered the Indian market, few believed it could survive. Celebrity-led brands had come and gone before, often disappearing once the launch buzz faded. Global giants like…
Kay Beauty’s Marketing Strategy, Made Simple
The Kay Beauty marketing strategy case study breaks down the real reasons behind the brand’s rapid rise in India’s competitive beauty market. Its success was not driven by celebrity influence…
Did Celebrity Power Alone Build Kay Beauty?
When Kay Beauty launched in 2019, the criticism was immediate. Many dismissed it as just another celebrity vanity project. Some predicted it would fade within a year. Others believed it…
How Kylie Cosmetics Built Massive Hype Online
In 2015, 15,000 Kylie Lip Kits disappeared from the internet in less than 10 minutes. There were no television commercials, no billboards, and no retail counters backing the launch. Instead,…
What Really Worked for Hyphen’s Skincare Launch?
When Hyphen launched, it stepped into one of the most crowded and unforgiving categories in India: skincare. By that time, celebrity beauty brands were no longer a novelty. D2C startups…
How Hobo.Video Helped a Brand Launch with Creator-Led Content
1. Introduction: The Rise of Creator-Led Brand Content In today’s digital landscape, brands cannot rely solely on traditional advertising. Consumers, especially in India, now seek authenticity and relatable stories. This…
Hobo.Video Simplified Influencer Campaign for a Growing Brand
In today’s fast-paced digital world, growing brands face a major challenge: running influencer campaigns that actually deliver results. Traditional methods often involve scattered spreadsheets, manual outreach, and uncertain ROI. This…
How a Brand Ran 500+ Creator Videos Using Hobo.Video
1. Introduction The campaign began with a simple but ambitious goal: dominate short-form video visibility through creators instead of traditional ads. This Hobo.Video creator campaign case study highlights how a…