Collaboration in UGC Marketing: Why It’s the Key to Creator Growth
Introduction In the last five years, India’s creator economy has grown at a pace faster than most global markets. Whether it’s a budding food vlogger in Indore, a fitness enthusiast…
Growth Case Studies
Case Study: What Brands Can Learn from Aarya Editz’s Popularity
1. Introduction: Why Aarya Editz Matters in the Indian Digital Space In the rapidly changing world of digital content, creators like Aarya Editz have become household names for millions of…
Case Study: How Hobo.Video Uses AI and ML for Influencer Campaigns
1. Introduction: Why Technology Matters in Influencer Marketing Influencer marketing in India has grown into a billion-dollar industry, with brands increasingly investing in digital collaborations. According toStatista, influencer marketing spending…
Case Study: How Hobo.Video Helped a Beauty Brand 3x Sales
Introduction The beauty market in India is exploding, and not in subtle ways. Millennials and Gen Z are reshaping consumption patterns. They scroll, compare, and buy based on what they…
Case Study: Nivea’s ROI from Celebrity Marketing
In today’s highly competitive beauty and skincare industry, brand visibility often defines long-term success. For global skincare brand Nivea, celebrity marketing has been a cornerstone of its strategy to connect…
Case Study: Hobo.Video Lifestyle Campaigns That Worked
In the crowded world of influencer marketing, only a handful of campaigns manage to stand out and leave a lasting mark. Among them, Hobo.Video’s successful Lifestyle Campaigns have repeatedly shown…
Case Study: Hobo.Video Campaigns Transforming Fashion Brands
Introduction The story of Hobo.Video campaigns transforming fashion brands is not just about marketing—it’s about changing how fashion speaks to people. Gone are the days when runway shows and glossy…
How the Fashion Industry Changed in the Creator Economy
Introduction The fashion industry changed in the creator economy more than anyone could have predicted. Runway shows, glossy magazines, and celebrity endorsements no longer solely dictate trends. Today, micro-influencers, real-time…
Why 2.25M+ Creators Trust Hobo.Video for Collaborations
Introduction In the fast-paced world of digital content, creators no longer just want exposure—they crave partnerships that respect their craft, campaigns that are transparent, and growth that is measurable. This…
What is Growth Marketing? A Simple Guide for D2C Founders
Introduction If you’re a D2C (Direct-to-Consumer) founder in India, you’ve probably asked yourself many times: “What is growth marketing, and how can it help me scale my brand faster?” The…