The Largest Community of Influencers in India
The Rise of India’s Conscious Haircare Revolution It began quietly — a whisper among India’s millennial consumers tired of sulfates, parabens, and over-marketed beauty claims. By 2020, the conversation around…
The Rise of Regional D2C Brands in India’s Digital Landscape In the last five years, India has witnessed an incredible surge inDirect-to-Consumer (D2C)brands, especially in Tier 2 and Tier 3…
In India’s fast-changing beauty market, few brands have captured the pulse of young consumers the way Sugar Cosmetics has. Beyond launching bold products and quirky shade names, Sugar Cosmetics has…
The Sonu Sood wellness campaign proved that celebrity endorsements can be more than glitzy ads. By combining celebrity health advocacy India, holistic healing lifestyle diseases, fitness and nutrition awareness India,…
In India’s hyper-competitive D2C food space, Licious’ Regional Influencer Campaign stands out as a masterclass in turning local trust into measurable sales. Licious’ Regional Influencer Campaign leveraged creators across cities,…
Introduction In the fast-evolving world of social commerce, Pinterest & Instagram UGC campaigns have become game-changers for brands looking to turn engagement into revenue. Unlike traditional advertising, user-generated content feels…
Introduction It began with a story from a small town in Tamil Nadu.A 22-year-old college student named Priya Menon uploaded a short, relatable skincare reel in Tamil on Instagram. The…
Introduction It began with a simple challenge — #GlowLikeNykaa.In just a few days, it wasn’t just trending on TikTok India; it was dominating screens across Southeast Asia. From makeup tutorials…
Introduction In India’s buzzing D2C (Direct-to-Consumer) ecosystem, one name that consistently rings loud and clear is Noise. What started as a modest brand selling smartphone accessories has grown into one…
Introduction – The Making of a Festive Phenomenon Every October, India gears up for one of the biggest online shopping carnivals — Flipkart’s Big Billion Days. What started as a…