Case Study: Boat Headphones Viral Influencer Campaigns
How Boat Made Noise in a Crowded Market In a country where music is an emotion and style is self-expression, Boat didn’t just sell headphones — it sold a lifestyle.…
Growth Case Studies
How D2C Haircare Brand Used Micro-Influencers to Drive Conversions
The Rise of India’s Conscious Haircare Revolution It began quietly — a whisper among India’s millennial consumers tired of sulfates, parabens, and over-marketed beauty claims. By 2020, the conversation around…
Case Study: Hobo.Video’s Scalable UGC Campaigns for Regional D2C Brands
The Rise of Regional D2C Brands in India’s Digital Landscape In the last five years, India has witnessed an incredible surge inDirect-to-Consumer (D2C)brands, especially in Tier 2 and Tier 3…
How Sugar Cosmetics Boosted Sales With TikTok Creators
In India’s fast-changing beauty market, few brands have captured the pulse of young consumers the way Sugar Cosmetics has. Beyond launching bold products and quirky shade names, Sugar Cosmetics has…
How Sonu Sood’s Collab with a Wellness Brand Went Viral.
The Sonu Sood wellness campaign proved that celebrity endorsements can be more than glitzy ads. By combining celebrity health advocacy India, holistic healing lifestyle diseases, fitness and nutrition awareness India,…
Licious’ Regional Influencer Campaign That Increased Orders
In India’s hyper-competitive D2C food space, Licious’ Regional Influencer Campaign stands out as a masterclass in turning local trust into measurable sales. Licious’ Regional Influencer Campaign leveraged creators across cities,…
Pinterest & Instagram UGC Case Study: Converting Pins to Sales
Introduction In the fast-evolving world of social commerce, Pinterest & Instagram UGC campaigns have become game-changers for brands looking to turn engagement into revenue. Unlike traditional advertising, user-generated content feels…
The Rise of Regional Influencers for Pan-India Campaigns
Introduction It began with a story from a small town in Tamil Nadu.A 22-year-old college student named Priya Menon uploaded a short, relatable skincare reel in Tamil on Instagram. The…
How Nykaa Drove Engagement with Influencer-Led TikTok Campaigns
Introduction It began with a simple challenge — #GlowLikeNykaa.In just a few days, it wasn’t just trending on TikTok India; it was dominating screens across Southeast Asia. From makeup tutorials…
Case Study: Noise Brand Leveraging Tech Influencers for Sales
Introduction In India’s buzzing D2C (Direct-to-Consumer) ecosystem, one name that consistently rings loud and clear is Noise. What started as a modest brand selling smartphone accessories has grown into one…