The Power of Interactive UGC in India’s Creator Economy
Introduction: A New Era of Content in India India’s digital revolution has birthed more than just entertainment — it’s created an entire economy powered by people. From Instagram reels to…
Influencer/Creator Learnings
Most Used Influencer Tools by Beauty, Fashion & FMCG Brands
Introduction Influencer marketing has transformed the digital landscape for beauty, fashion, and FMCG brands in India. With increasing pressure to build authentic connections, many businesses now rely on used influencer…
Which Influencer Marketing Tool Is Right for Your D2C Brand?
Introduction: The Tool D2C Brands Can’t Ignore in 2025 If you’re a D2C founder, you already know that brand building in 2025 is no longer about big TV ads or…
Interview with a LinkedIn Influencer on Brand UGC Strategy
1. Introduction: Why LinkedIn Is the New Hub for UGC LinkedIn isn’t just a job portal anymore; it’s a powerful storytelling platform. Especially for Indian brands, it’s become a playground…
Top 15 Marketing AI Tools Every Startup Needs in 2025
Marketing in 2025 is unrecognizable without AI. From automating customer engagement to decoding data and driving conversions, the right Marketing AI tools are now critical for every startup’s success. Whether…
Chatbot vs Live Chat: What’s Best for Indian Brands?
INTRODUCTION In India’s fast-moving digital world, brands are increasingly turning to chatbots to enhance customer experience. Chatbots have proven to be faster, cost-efficient, and available 24/7, but does that mean…
How to Create a Chatbot for Website: A Step‑by‑Step Guide
INTRODUCTION In 2025, a chatbot for website isn’t a luxury — it’s a necessity. Whether you’re an e-commerce business, SaaS provider, or a D2C brand leveraging influencer marketing, chatbots improve…
Why Hobo.Video Recommends Partnering With Podcast Creators
Introduction Partnering with Podcast creators is booming, and Hobo.Video recognizes the massive potential in tapping into this authentic, long-form content format. Unlike traditional influencer marketing, podcast creators offer deep audience…
What Is Digital Customer Experience? A Quick Guide
Introduction to Digital Customer Experience In today’s fast-paced digital economy, Digital Customer Experience (Digital CX) has become the heart of brand loyalty and online success. Whether it’s shopping on an…
Top 10 Integrated Marketing Communication Tools (2025)
Introduction: What is Integrated Marketing Communication (IMC)? Integrated Marketing Communication (IMC) is the strategic coordination of a brand’s various communication channels to deliver a consistent and unified message across platforms.…