The Rise of Regional Influencers: Data from 500+ Campaigns
Introduction The rise of regional influencers in India isn’t just a passing trend it’s quietly rewriting the rules of digital marketing. Over the last few years, brands have discovered that…
Influencer/Creator Learnings
Top Mistakes Beginners Make in Fashion Influencing (and Fixes)
Introduction Scrolling through Instagram, it often feels like everyone wants to be the next big fashion influencer. The glossy images, the brand collabs, the perks—it all looks like a dream.…
How Fashion Influencers Collaborate With D2C Brands
Introduction In today’s booming digital landscape, fashion influencers D2C collaborations are reshaping how brands engage with consumers in India. Direct-to-consumer (D2C) brands are increasingly relying on social media influencer strategies…
Top Gym Clothing Brands That Partner With Influencers
Introduction In today’s fitness-conscious India, gym clothing brands are no longer just about comfort and performance. They represent style, identity, and community. With the rise ofdigital marketing and social media,fitness…
The Hidden Cost of Fake Followers and How Brands Can Avoid It
Introduction In India’s fast-moving digital landscape, influencer marketing drives brand visibility more than ever. Yet, not all growth reflects reality. The hidden cost of fake followers (and how brands can…
From Followers to Buyers: The Creator Funnel Explained
The journey from gaining followers to building a profitable business has become the heart of today’s creator economy. With millions of creators across India and worldwide competing for attention, the…
Apps That Every Indian Influencer Should Download in 2025
Introduction Being an influencer today is far more than posting pictures and hoping for likes. In 2025, the game has shifted: smart tools, analytics, and engagement apps define who thrives.…
How Many Followers to Get Verified on Instagram in 2025
Instagram has become more than just a social media app; it is now a global stage for creators, brands, and individuals who want to make their voice heard. Every aspiring…
Why Male Indian Fashion Influencers Matter for Lifestyle Brands
Fashion in India has always been deeply connected with culture, cinema, and everyday lifestyle choices. Over the last decade, the spotlight has expanded beyond Bollywood celebrities to include a new…
Kusha Kapila Proves Creators Can Build Stronger Brands
Introduction: Why Relatability is the New Currency of Influence In today’s fast-paced digital world, flashy celebrity ads don’t hold the same sway they once did. People crave voices they can…