Qualities A Successful Social Media Influencer Should Possess
With the ease of access to the internet, the number of social media users has also increased rapidly. A significant population of social media users comprises millennials and Gen Z.…
Influencer Marketing Guide
Fake Instagram Influencers: How To Identify And Spot Them Easily
The digital marketing world is powered by influencers who, as their name suggests, influence the behaviour and choices of people who follow them. But, do you realize how easy it…
Social Media Marketing – Using Influencers To Grow Your Brand
To make a good business, just making a good product is not sufficient. The marketing of your product is just as important. Ineffective marketing has resulted in good products doing…
Marketing Strategy – Influencer Marketing And How To Make It Work
It is becoming increasingly difficult for brands to get attention on the internet. This is largely because every business, big or small, has invaded the online world creating an insurmountable…
Marketing Trends For Influencers – What’s Popping In 2021?
Did you know, businesses are making $6.5 for every $1 spent on influencer marketing? Surprising, isn’t it? For those who have been following marketing trends closely, this news comes as…
Advertising Brands Using Social Media Influencers
Ever wondered what was the starting point of the whole Influencer Marketing concept? The answer is Skepticism. Yes, you read that right. Skepticism in the minds of consumers about the…
Nano And Micro-Influencers In The Spotlight
Do you have questions on nano and micro-influencers? Congrats! You found a good place to get precise answers. Let’s delve into the hows, whats, and whys. Also, before that let’s…
Why Brands Hesitate To Collaborate With The Influencers?
Before going into why brands hesitate to collaborate with influencers, let us first understand the ever-growing influencer marketing. This marketing gimmick has radically changed the way marketers and brand owners…
A Reflection On 2020
2020 was a bittersweet year for all. Sure, the year had its ups and downs; we could even resort to calling it the worst year of our lives! With the…
Guide To The Types Of Collaboration With Brands
By Pritika Matkar It is a well-established fact that influencer marketing works for a brand. These social media celebrities do have the power to ‘influence’ people and drive the audience…