Measuring How Brand Affects The Purchase Decision
The concept of branding now become a rampart in business and commerce. Before humans had always based their decisions on the three most powerful emotions. They are instincts to alleviate…
Influencer Marketing Guide
Why Millennials Are Missing Out On Communication
Millennials are a category of young adults within the current ages of 25-40 years or born between 1981 to 1996. This human generation is of interest because they are the…
How Entrepreneurs And Influencers Contribute To Brand Building
Today’s business landscape has been changed in every possible aspect with the Internet being the centre of almost every business. Right from producing or generating content/goods to marketing and selling…
Influencer Marketing Basics
In today’s world and marketplace, brands leverage social media to increase brand awareness and drive traffic to their websites for more return. The reason is that social media now provides…
Why Brand Authenticity Is Imperative?
One in every five Instagram profiles we come across is an influencer. It is a well-known fact that influencers have consistently been vital to any effective marketing effort of a…
How Entrepreneurs and Influencers Can Work Together to Build A Powerful Brand
There has been always a deep connection between an Entrepreneur and an Influencer. In fact, their relationship is almost like a couple, who compliments each other. So to understand their…
Colour And Typography’s Effect On Consumer Behavior
Understanding the behavioural relationship of consumers and their purchasing habits helps marketers effectively promote products and brand images. This relationship is known as Consumer Behaviour, which is a study of…
Interest Influencers In Your Product So They Market Your Brand
The main goal of any business should be to make quality products and services that will boost their sales. In this quickly evolving world, influencer marketing has quickly gone to…
Influencers – The Indicators Of Marketing Arena
“Influence” is a wide concept that has passed through many iterations over the last decade and, since the dawn of influencer marketing, Through Influencer Marketing, companies can carry out advertising…
Qualities A Successful Social Media Influencer Should Possess
With the ease of access to the internet, the number of social media users has also increased rapidly. A significant population of social media users comprises millennials and Gen Z.…