Building Authentic Influencer Campaigns with Hobo.Video
Introduction: When “Views” Don’t Pay the Bills — But Value Does From Views to Value: Building Authentic Influencer Campaigns with Hobo.Vide is more than a clever line — it’s a…
The Largest Community of Influencers in India
Introduction: When “Views” Don’t Pay the Bills — But Value Does From Views to Value: Building Authentic Influencer Campaigns with Hobo.Vide is more than a clever line — it’s a…
If you’ve spent even a few months in the world of influencer marketing, you’ve probably heard wild stories about campaigns that suddenly blew up sales overnight. But every now and…
Introduction: Influencer marketing often feels like a glamorous world of glossy reels and high-engagement posts. But when you peel back the shimmer, it can be a powerful engine for digital…
The journey of building a brand in today’s digital era demands more than a great product—it requires influence, trust, and the ability to communicate authentically at scale. In thisFounder’s Guide:…
Introduction If you run a brand in India today, you already know that traditional ads don’t drive the same trust or conversions anymore. Audiences scroll past banners, skip YouTube ads,…
Influencer marketing has fundamentally reshaped how brands communicate in India, especially in an era where attention spans are shrinking and audiences trust authentic content more than ever. Brands today need…
Introduction: The glass-walled meeting room at a Mumbai marketing agency felt unusually tense that morning. A dozen people sat around the table, each tapping their pens or scrolling through half-baked…
Introduction: When marketers talk about online shifts, they often think of big trends that start on global platforms and change how people behave. Breaking Down the Mormon MomTok Trend for…
Introduction: The morning sun filters through the jasmine-scented air of Chennai. Kavya sips her filter coffee, scrolling through Instagram, when she pauses. On her screen, a local influencer, Vidya, is…
Introduction: If you scroll through TikTok long enough, one community stops you, confuses you, entertains you, and then pulls you deep into influencer drama you never saw coming — Mormon…