The Largest Community of Influencers in India
Introduction: When we talk about “Marketing Lessons From Rana’s Interview Style”, we’re doing far more than analysing Q&A behaviour. We are unpacking how Rana Daggubati leverages conversational marketing, storytelling in…
Introduction In a world where attention is the new currency, understanding why corporate films matter has moved from being optional to essential. Today, businesses that invest in purposeful, well-crafted company…
Introduction: From prime‑time debates to late‑night entertainment, the way we think, feel and act is deeply influenced by media personalities. That’s why talk show hosts shape public opinion. In India…
Introduction Finding the right creators in India has become a serious challenge for brands. There are thousands of profiles, dozens of platforms and a mix of metrics that often confuse…
Introduction When Netflix first entered India in 2016, it wasn’t just competing with TV—it was competing with culture. From cricket to Bollywood, every second of audience attention was already spoken…
1. Introduction The influencer marketing cost in India has become one of the most discussed subjects among brands, creators, and marketers alike. Over the last few years, the space has…
Introduction: In today’s fast-changing digital landscape, allowlisting vs. whitelisting is one debate every marketer must understand deeply. Whether you’re running Meta Ads, managing influencer collaborations, or scaling UGC content with…
The New Era of Influencer Marketing: From Organic Reach to Strategic Allowlisting In the fast-evolving world of influencer marketing, one truth has become clear — organic reach alone is no…
Introduction: The New Intimacy Economy The lingerie, shapewear, and sleepwear industry has transformed from hush-hush aisles to high-engagement Instagram stories. Today, conversations around body confidence, inclusivity, and comfort drive purchase…
Introduction The lingerie and shapewear industry has evolved from being a hush-hush corner of fashion to a global empowerment movement. With rising body positivity, UGC campaigns, and influencer collaborations, the…