How TikTok Became a Marketing Powerhouse
Introduction The story of how TikTok became a marketing powerhouse is anything but ordinary. What began as a quirky short-video platform in China quickly turned into a global marketing juggernaut.…
Influencer Marketing Strategies
How Many Influencers vs Celebrities for Brand Success?
In today’s digital-first India, the debate around Influencers vs Celebrities for Brand Success is hotter than ever. Brands are increasingly torn between investing in mega celebrities with traditional fame and…
Female Influencers vs Celebrities: Who Drives More Engagement?
1. Introduction: The Battle Between Influence and Fame In the last decade, the marketing world has witnessed a fascinating shift. Brands are no longer restricted to using celebrities as the…
Kusha Kapila Social Media Journey: From Online Stardom to Influencer Icon
1. Introduction Kusha Kapila has become one of India’s most influential social media personalities. From Instagram sketches to MTV shows, she has captivated millions with her comic timing, relatable characters,…
70% of Social Media Users Trust Influencers’ Opinions
Introduction The way Indians discover, consider, and buy products has shifted dramatically. Gone are the days when TV commercials or newspaper ads swayed choices. Today, a scroll through Instagram reels,…
UGC in Digital Marketing: Full Funnel Strategy for Growth
Introduction In today’s fast-moving digital marketplace, where consumers are bombarded with ads every minute, one factor consistently stands out—authenticity. Indian audiences, especially Gen Z and millennials, trust real voices more…
The Economics of Influencers: Lower Costs, Higher Returns
Introduction Social media has completely reshaped marketing strategies in India. Economics of influencers: Lower Costs, Higher Returns is now a tangible reality for brands looking to stretch every marketing rupee.…
70% of Brands Set to Boost Influencer Budgets in 2025
1. Introduction: Why Brands Are Boosting Influencer Budgets In recent years, influencer marketing has grown from an experimental digital strategy to a central pillar of modern brand campaigns. As we…
How Kilo Health Scaled with Influencer Marketing
Introduction: The Rise of Kilo Health’s Influence The healthtech wave isn’t a quiet ripple anymore—it’s a tidal shift. Among the names riding it high, Kilo Health stands out, and not…
Influencer Funnels: TOFU, MOFU & BOFU Strategies Explained
Introduction In the whirlwind of India’s social media boom, brands are scrambling to turn followers into loyal customers. Influencer Funnels: TOFU, MOFU & BOFU Strategies Explained breaks down exactly how…