The Largest Community of Influencers in India
Introduction Every marketing discussion in India these days seems to circle back to the same debate: Personal Branding vs Influencer Strategy – which actually works better? It’s not a casual…
Introduction Influencer marketing is evolving at a lightning pace, and brands can’t just chase follower numbers anymore. They need relevance, engagement, and niche resonance. The Fastest Growing Influencer Marketing Niches…
Introduction – Why Influencer Rate Cards Matter More Than Ever in 2025 If you’ve spent even a few months in the influencer marketing India space lately, you’ll know that rate…
Introduction – Why This Debate Matters for Indian Brands If you run a business in India and have ever sat down with a marketing budget spreadsheet, you’ve probably faced that…
In India’s fast-changing digital economy, brands no longer rely only on TV ads or billboards. Instead, they are turning to influencer marketing to connect with audiences in a more authentic,…
In today’s dynamic digital economy, Barter Influencers are emerging as a powerful force for brands looking to grow without overspending on traditional advertising. Unlike cash-based collaborations, barter influencer marketing revolves…
Introduction: Why 2025’s Most Creative Influencer Marketing Campaigns Are Game Changers In the fast-evolving world of digital marketing, 2025’s most creative influencer marketing campaigns are rewriting the rules. Brands now…
Introduction: A New Era in Influencer Marketing In 2025, one headline is catching everyone’s attention: Brands Spending 40%+ on Influencer Campaigns. Yes, you read that right. Influencer marketing is no…
1. Introduction: The Surge in Brand Spending on Influencer Campaigns In 2025, more than 40% of brands are increasing their spending on influencer campaigns—and the trend is only accelerating. Marketers…
Introduction: The New Gold Standard in Influencer ROI In 2025, the influencer marketing landscape in India has taken a sharp turn toward accountability and impact. One major revelation? 74% of…