How Content-Led E-Commerce Is Driving the Growth of Influencer Marketing
Today, shopping is not just about going to a store. Many people buy things online, and this is called e-commerce. But how do people decide what to buy? That’s where…
Influencer Marketing Strategies
How Haldirams uses like Hobo.Video, Influencer Marketing Platform with Managed Services for Influencer Visit to their Restaurants
Haldirams is a well-known brand that makes delicious Indian snacks and has many restaurants. But how does Haldiram make sure so many people visit their restaurants? They use something called…
The Rising Influence of AI and Influencer Marketing in Shaping the Future of Advertising
Advertising is changing, and two powerful things are making it better: AI (Artificial Intelligence) and Influencer Marketing. Today, we’ll learn how these two amazing tools work together to shape the…
Case Study: How McDonald’s Influencer Marketing Strategy Acquired 22.6K New Users
McDonald’s is one of the biggest and most loved fast-food brands in the world. Recently, they used a smart influencer marketing strategy to get 22.6K new users! Today, we’ll explore…
FMCG Sector Leads the Way in Influencer Marketing: Key Insights from Dentsu India
The Fast-Moving Consumer Goods (FMCG) sector is leading the way in influencer marketing! Brands use influencer marketing to tell more people about their products. You might have seen influencers talk…
The Role of Influencers and Content in Building Strong Brands
Influencer marketing is changing the way brands connect with us. When you hear your favorite YouTuber talk about a new toy or see a popular Instagrammer wearing cool clothes, you’re…
10 Lakh Creators to Engage in Campaigns Over the Next 2 Years
Influencer marketing is growing every day! Over the next two years, around 10 lakh creators (that’s 1 million!) will take part in campaigns to help brands share their stories. These…
The Growing Trend of Brands Investing in Regional Influencers: A Look Ahead to 2024
In recent years, we have seen a big change in how brands advertise their products. One exciting trend is that many brands are now investing in regional influencers. These are…
How Lay’s Revived Its Original Magic Masala Flavor Through Strategic Influencer Collaboration
Lay’s is a well-known brand that makes tasty potato chips. One of their most popular flavors is Magic Masala. This flavor has a special mix of spices that many people…
Becoming Influencers from Scratch: Experts Share Their Proven Strategies
Do you want to become an influencer from scratch? Many people dream of being famous and sharing their ideas with others. Today, I’ll show you how to do this, step…