Reel to reality: Life of influencers
Over the last two years, there has been a paradigm shift in not only the relationship between the influencers and their audiences but also in the lives of influencers themselves.…
The Largest Community of Influencers in India
Over the last two years, there has been a paradigm shift in not only the relationship between the influencers and their audiences but also in the lives of influencers themselves.…
What Is Twitch? According to Business Insider, “Twitch is a live-streaming platform built mostly for gamers and lifestyle casters that support building communities around a shared and streamable interest. Twitch…
Brands are continuously searching for influencers, In Hobo.Video’s story today read about what’s better a manual search or an automated search. There are many forms of marketing out there. In…
It takes careful planning, coordination, networking, and budgeting to build a brand’s image. The working strategy might have changed with innovations that flooded the world in the last decade. But…
If you like binging on munchies you must be no stranger to a stack of Pringles. In today’s story, Hobo. The video is here with a brand case study as…
Fashion trends come and go. From embellished sarees and kurtas in the times of kings and queens to its loose, comfortable cotton and linen counterparts, India has seen a major…
Influencer marketing or Paid Influencer collaboration, which seems like a new concept nowadays, is interestingly old, prevailing in our marketplace for a very long time. Brands using people with some…
The tussle between the government and social media giants has been making headlines for the past few weeks. However, the news that is not making headlines is Apple’s new iOS…
The number of influencers is increasing weekly. Influencer marketing is a growing vessel with marketing budgets increasing to 65% last year. With 17% of brands investing in this industry in…
Millennials are a category of young adults within the current ages of 25-40 years or born between 1981 to 1996. This human generation is of interest because they are the…