The ROI of TV Ads in the Age of Reels & Shorts
1. Introduction: TV Ads in a Changing Media Landscape In India’s rapidly evolving media ecosystem, understanding the ROI of TV Ads has never been more important. As Reels, Shorts, and…
Performance Marketing
UGC in Performance Marketing: Why It’s Driving 3x Conversions
In India’s ever-evolving digital space, UGC in performance marketing has become a game-changer for D2C and digital-first brands. What was once a secondary tactic is now a primary driver of…
Performance Marketing vs SEM: What Should D2C Brands Pick?
Introduction: The Marketing Tug-of-War for D2C Brands In India’s rapidly evolving digital marketplace, D2C (Direct-to-Consumer) brands are constantly exploring the best tools to stand out. Two prominent contenders dominate paid…
7 Key Principles When Designing Mobile Advertising Campaign
In a world where attention spans are shrinking and mobile screens dominate eyeballs, when designing mobile advertising campaign strategies, one must not merely follow trends — but build on timeless…
10 Native Advertising Examples You Need to Study in 2025
Introduction: Why Native Advertising Still Works in 2025 In 2025, digital fatigue is real—but so is the rise of native advertising. Unlike banner ads that people instantly skip, native ads…
7 Common Paid Search Mistakes and How to Fix Them
Paid search advertising is one of the fastest ways to drive targeted traffic. But if not executed correctly, it can quickly burn through your budget. Most marketers unknowingly fall into…
How Much Should Brands Pay Influencers in India in 2025?
Introduction: Why Influencer Pricing Matters in 2025 In India’s booming digital economy, one question dominates brand boardrooms: how much should brands pay influencers in India in 2025? As influencer marketing…
Instagram Stories Outperform Reels by 24% Engagement in 2025
Introduction: What the 2025 Data Reveals Instagram Stories outperform Reels by 24% engagement in 2025, shaking up influencer strategies across India. The numbers don’t lie—users are responding more to Stories…