PR Agency vs In-House PR: Which is Better?
Public relations is no longer just a support function for brands; it’s now a core driver of reputation, visibility, and customer trust. In today’s competitive Indian market, companies — whether…
PR & Communications
How a PR Agency Shapes Public Perception
Public perception can make or break a brand. In today’s digital-first world, where opinions travel faster than news itself, how a company is perceived often matters more than what it…
Top 5 Brand Deals by Gaurav Taneja
Introduction When it comes to influencer marketing in India, few names resonate as powerfully as Gaurav Taneja. Known widely as “Flying Beast”, Gaurav has grown into one of the most…
What is a PR Agency? Complete Beginner’s Guide
If you’ve ever wondered what is a PR agency and how it shapes the reputation of brands and individuals, you’re in the right place. Public relations (PR) agencies play a…
Is Broadcast Advertising Still Worth It in 2025?
1. Introduction: Is Broadcast Advertising Dead or Just Evolving? Broadcast advertising has been the backbone of brand promotion in India for decades. From iconic jingles on the radio to memorable…
What Is Print Advertising? A Simple Guide for Marketers
1. Introduction: Understanding the Power of Print in a Digital Age In an era dominated by screens, pixels, and algorithmic trends, one might wonder, “What is print advertising”? While digital…
Using Influencer Marketing for Crisis Management and Brand Recovery
1. Introduction Indeed, in today’s digital world, brands often face unexpected crises that can damage their reputation. Influencer Marketing for Crisis Management has emerged as a powerful tool to restore…