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Vishakha Nehe, Founder of Hobo.Video, on the Importance of Building a Strong Foundation for Successful Influencer Collaborations

1. Introduction: The Importance of a Strong Foundation for Successful Influencer Collaborations In today’s rapidly evolving digital landscape, the Foundation for Successful Influencer Collaborations is more essential than ever; brands…

Vishakha Nehe, Founder of Hobo.Video, on How to Shift Focus from Market Share to Building Emotional Connections Through Influencer Partnerships

In today’s competitive environment, companies frequently emphasize expanding their market share. However, the emphasis should not exclusively be on these figures. Instead, cultivating emotional connections via influencer collaborations can assist…

Ambassadors, Influencers and KOLs – What’s the Difference? And How Should You Use Each in Your Influencer Marketing?

In today’s digital era, terms such as ambassadors, influencers and Key Opinion Leaders (KOLs) are frequently used synonymously. However, grasping the differences between these roles is essential for developing effective…

How Adil Qadri Brand Leverages Influencer Marketing and Direct Voice to Boost Performance

In today’s digital landscape which is constantly evolving, businesses are increasingly adopting influencer marketing strategies to enhance their brand visibility and engage more effectively with their target audiences. One brand…

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