You followed a brand during the Diwali sale. Maybe it was a skincare deal or a gadget launch. You tapped Follow so you wouldn’t miss updates. A few days later, you wanted to check their new products. You opened Amazon confidently.

Then the confusion began.

You checked Orders. Nothing. You opened Wishlists. Still nothing. For a moment, you even wondered if you had followed them at all.

This is exactly why many users search how to see who you’re following on Amazon. The Follow button is easy to find, but the actual list is not where most people expect it. It doesn’t sit inside Orders or Settings. Instead, your Amazon following list lives inside your Public Profile section.

Once you realise that Amazon treats Following as part of your profile activity, not your purchase history, the process becomes simple. You just need to know where to look.

Quick Answer

If you just want the fast steps for how to see who you’re following on Amazon, here they are:

On Desktop:

1. Go to Account & Lists
2. Click Your Account
3. Select Profile
4. Scroll to the Following section

On Mobile App:

1. Tap the Profile icon
2. Open Your Profile
3. Scroll to Following

That’s it. Your Amazon following list lives inside your Public Profile page.

1. Why Amazon’s Follow Feature Exists (And Why It Matters)

Amazon introduced the Follow feature to personalise your shopping experience. When you follow a brand, author, or seller, Amazon shows their updates in your activity feed.

According to reports,Amazon serves over 300 million active customers globally. In India alone, Business Standard reported more than 100 million users in recent years. With such scale, Amazon depends heavily on personalisation. Your follow activity helps shape what you see.

When you understand how to check who I follow on Amazon, you gain control over:

• New product alerts
• Brand updates
• Author releases
• Influencer storefront drops

If you regularly view followed sellers on Amazon before major sale events, you often catch restocks early. Therefore, knowing how to see followed brands on Amazon saves both time and money. This behavioural pattern becomes more visible when brands and creatorsstructure their Amazon presence around discoveryrather than direct selling.

2. Step-by-Step: Desktop Method with Micro Detail

Let’s walk through this slowly. Open your laptop. Log into Amazon.

2.1 Navigate to Your Public Profile

1. Move your cursor to the top-right corner.
2. Hover over Account & Lists.
3. Click Your Account.
4. Scroll slightly until you see Ordering and Shopping Preferences.
5. Click Profile.

Now you are on your Public Profile page.

2.2 What the Profile Page Looks Like

At the top, you’ll see:

• Your name
• A circular profile icon
• Your reviews count

Below that, there is an activity section. Keep scrolling.

Under your reviews and activity timeline, you’ll find the Following tab. It appears as clickable text. Once you click it, your complete Amazon following list appears.

If you cannot find Amazon following here, check whether your Public Profile is enabled. Amazon hides this section if the profile is private.

3. Step-by-Step: Mobile App (Android & iPhone)

Most Indian shoppers use mobile. So this method matters even more.

3.1 Open Your Profile

1. Launch the Amazon app.
2. Tap the profile icon at the bottom navigation bar.
3. Tap Your Profile.

Now you are on your activity page.

3.2 Finding the Following Tab

Scroll down slowly.

Below:

• Your profile photo
• Reviews
• Activity timeline

You will see a small section labelled Following. Tap it.

You can now see who you follow Amazon clearly.

If you still cannot check Amazon following:

• Update your app.
• Log out and log back in.
• Ensure your profile is not private.

When I tested this on Android 14, the Following tab appeared under Reviews. On iPhone, placement was similar but slightly tighter in spacing.

4. Understanding the Amazon Following List Clearly

Your Amazon following list is different from:

• Orders
• Wishlists
• Subscribe & Save
• Buying history

It strictly shows brands, sellers, authors, and storefronts you chose to follow.

Many users confuse this with subscriptions. That confusion increases searches about how to check who I follow on Amazon.

Once you open the Following section, you can:

• View followed sellers on Amazon
• See followed brands
• Unfollow accounts
• Visit storefronts directly

This section works almost like a lightweight social feed.

5. How to Manage Who You Follow on Amazon

Finding the list is one part. Managing it makes a bigger difference.

5.1 Unfollow a Brand or Seller

1. Open your Public Profile.
2. Click Following.
3. Open the brand page.
4. Click the Follow button again (it turns from “Following” to “Follow”).

Now you successfully manage who I follow on Amazon.

I personally review my list before major sale events. Removing inactive brands improves homepage recommendations immediately.

6. Troubleshooting Table (Most Common Problems)

Here is a practical troubleshooting guide.

If your Following tab is missing, your public profile may be disabled. Enable profile visibility in settings and refresh the page. In some cases, the mobile app may hide sections after updates. Many users report similar issues in theAmazon community discussion on profile visibility,especially after app updates. If you still cannot find Amazon following, try opening Amazon in desktop browser mode from your mobile browser.

7. Differences: Desktop vs Mobile Experience

Desktop gives a slightly wider view. Mobile compresses sections.

If you want detailed view Amazon follow list management, desktop feels easier.

8. How Following Connects with Influencer Storefronts

Today, many creators run Amazon storefronts. Influencers promote curated product lists. When users follow these storefronts, Amazon notifies them of updates.

India’s influencer marketing industry crossed ₹2,200 crore recently,according to data.Many brands now use influencer marketing India strategies to drive Amazon traffic.

Platforms like Hobo.Video support AI influencer marketing campaigns. Through AI UGC and UGC Videos, brands collaborate with top influencers in India and famous Instagram influencers.

However, your journey still begins with understanding how to see followed brands on Amazon and keeping your list organised. Many creators organise curated product collections throughdedicated storefronts,which operate differently from standard brand pages and follow mechanics.

9. Practical Tips for Smart Follow Usage

Here’s what works in real life:

• Follow brands you genuinely buy from.
• Avoid following random sellers during flash deals.
• Review your Amazon following list every 2 months.
• Clean inactive brands before festive sales.
• Use desktop once in a while for clarity.

When you consciously check Amazon following, your homepage becomes more relevant. The impact becomes clearer when you look at how brandsevaluate creator visibility and storefrontreach before deciding whom to collaborate with.

Conclusion

Key Takeaways

• Your Amazon following list sits inside your Public Profile.
• Both desktop and mobile methods work reliably.
• If the tab is missing, check privacy settings.
• Managing who I follow on Amazon improves recommendations.
• Review your list before large shopping events.

Understanding how to see who you’re following on Amazon is not complicated. It is simply hidden one layer deeper than expected. Once you locate it, the process becomes routine.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.
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