Jannat Zubair Rahmani is not just a familiar face from Indian television — she’s an unstoppable force in the world of social media. With over 49 million Instagram followers as of mid-2025, this Instagram influencer, Jannat Zubair, has mastered the art of turning her online presence into lucrative brand partnerships. Over the past few years, she has worked with some of the top brand deals in India, redefining what celebrity endorsements in India look like for Gen Z and millennial audiences. From beauty to fashion to tech, Jannat Zubair brand collaborations have showcased her versatility, authenticity, and business acumen. In this article, we’ll deep-dive into her top 5 collaborations, explore how each reflects current social media brand promotions, and break down why brands choose her for major campaigns.

1. UBON – The Power Move into Tech Accessories (2020)

In January 2020, Jannat Zubair became the brand ambassador for UBON, a leading Indian consumer electronics and accessories brand (VarIndia). This was more than a typical celebrity endorsement — it marked her entry into the fast-growing audio and tech segment.

Why It Stood Out:

• Alignment with youth tech trends: UBON’s product line — from wireless headphones to speakers — resonates strongly with the under-30 audience, a demographic Jannat naturally influences.
• Campaign Reach: The partnership was announced across UBON’s retail network and amplified on social media brand promotions, leveraging her massive Instagram reach.
• Data Insight: India’s wearable and audio accessories market grew over 23% YoY in 2020, making this a strategically timed move for both parties.

2. Glow & Lovely – Beauty Meets Empowerment (2025)

In July 2025, Glow & Lovely launched its “Apni Roshni Baahar La” campaign, spotlighting women influencers who inspire others (ET Brand Equity). Jannat Zubair’s inclusion in the campaign wasn’t just about beauty — it was about representation and confidence.

Why It Stood Out:

• Empowerment Messaging: The campaign was positioned around self-belief, perfectly aligning with Jannat’s personal brand.
• High Engagement: Posts related to this campaign saw over 1.2 million likes collectively, showing the power of Bollywoodinfluencer marketingin the beauty sector.
• Brand Fit: As a Jannat Zubair fashion brands and skincare enthusiast, her endorsement felt genuine rather than forced.

3. Myntra – Fashion Forward Storytelling (Multiple Campaigns)

Myntra, India’s largest fashion e-commerce platform, has tapped Jannat Zubair for several seasonal and festive promotions (Zoom Bangla).

Why It Stood Out:

• Content Diversity: From festive ethnic wear lookbooks to casual street style reels, Jannat showcased versatility across campaigns.
• Influencer Marketing India at Scale: Myntra’s influencer strategy involves over 1,000 influencers per major sale event, but Jannat consistently stood out in engagement rates.
• Fashion Credibility: Her collaborations bridged mainstream e-commerce with Jannat Zubair fashion brands, boosting her credibility as a style icon.

4. Cadbury – Festive Nostalgia with a Modern Twist

Cadbury, an iconic name in Indian confectionery, worked with Jannat Zubair on festive campaigns, blending emotional storytelling with digital reach.

Why It Stood Out:

• Emotional Appeal: Cadbury’s festive ads are known for tugging at heartstrings, and Jannat brought authenticity to this narrative.
• UGC Videos Integration: Fans created their own short reels inspired by the campaign, a classic AI UGC and community-driven marketing success.
• Festive Sales Spike: Industry data suggests Cadbury sees a 20–25% increase in sales during festive campaigns involving celebrity influencers.

5. Nayaab & Jzee – From Influencer to Entrepreneur (2025)

In early 2025, Jannat Zubair launched two personal brands:

• Nayaab – A modest fashion label.
• Jzee – An affordable jewellery brand.
  (The Hans India)

Why It Stood Out:

• The Whole Truth of Personal Branding: Owning brands shifts her role from influencer to full-scale entrepreneur.
• Top Influencers in India Benchmark: A Few Indian influencers successfully launch and sustain multiple labels.
• Market Gap Fill: Both brands focus on affordable, trendy products for young women — a segment often underserved in premium campaigns.

Key Takeaways for Brands from Jannat Zubair’s Collaborations

1. Authenticity Wins: All five partnerships aligned with her real interests and audience.
2. Multi-Category Appeal: From tech to beauty to fashion, she attracts diverse industries.
3. Data-Backed Choices: Collaborations matched market trends, increasing campaign impact.
4. UGC Leverage: Her fans actively co-create content, extending campaign life.
5. Entrepreneurial Edge: Owning brands elevates her authority in the influencer ecosystem.

Overall, Jannat Zubair brand collaborations continue to set benchmarks in India’s influencer marketing space, inspiring both brands and creators alike.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth.

Services include:

• Influencer Marketing: Strategic collaborations with top influencers in India.
• UGC Content Creation: Authentic videos and photos to boost trust and engagement.
• Celebrity Endorsements: Partnering with stars for high-impact brand messaging.
• Product Feedback & Testing: Real user reviews to refine products.
• Marketplace & Seller Reputation Management: Building trust in competitive markets.
• Regional & Niche Influencer Campaigns: Hyper-targeted content for local markets.

Trusted by leading brands like Himalaya, Wipro, Symphony, Baidyanath, and Good Glamm Group.

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