Brands Use Earned Media Value to Measure Influencer ROI
Introduction: The New Gold Standard in Influencer ROI In 2025, the influencer marketing landscape in India has taken a sharp turn toward accountability and impact. One major revelation? 74% of…
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Instagram vs TikTok: Engagement & CPA Benchmarks, 2025 Data
In 2025, the debate around Instagram vs TikTok benchmarks has become more intense than ever. Marketers are constantly seeking clear answers: Which platform performs better? Who brings in more engagement?…
Most Effective Content Formats in Influencer Campaigns (2025)
In 2025, influencer marketing has become more than just a trend—it’s a strategic necessity. As audiences grow smarter and attention spans shrink, the most effective content formats are driving better…
AI Adoption in Influencer Marketing Hits 60% Among Brands
Introduction: The Shift Towards Smarter Influencer Marketing In 2025, a seismic shift is sweeping the digital landscape. Recent data reveals that AI adoption in influencer marketing hits 60% among brands,…
Survey of 300 Marketers: Best Influencer Types for Lead Gen
1. Introduction: Understanding the Shift in Lead Gen with Influencers In 2025, the way brands generate leads has undergone a radical transformation. The days of cold emails and clickbait ads…
How to Combine Influencers, Paid Ads, and Email in One Unified Plan
In India’s fast-evolving digital landscape, putting your eggs in one marketing basket just doesn’t work anymore. For brands to grow — and stay relevant — they must adopt an integrated…
Data Report: 87% Brands Preferring Micro-Influencers in Q1 2025
Introduction: Why 87% Brands Preferring Micro-Influencers in Q1 2025 is a Game-Changer In Q1 2025, one data point stands out louder than the rest: 87% brands preferring micro-influencers in Q1…
Twitter Analytics for Growth Marketers: A Beginner’s Playbook
Introduction: Why Twitter Analytics Matters More Than Ever In today’s fast-paced digital world, brands don’t have the luxury to post and hope for the best. it has become a strategic…
Data Reveals: 87% of Brands Prefer Micro-Influencers in 2025
1. Introduction: The Surprising Shift in Influencer Marketing in 2025 In 2025, the influencer marketing landscape in India and across the globe will have taken a decisive turn. A new…
What Makes Nano Influencers More Trustworthy Than Celebs?
Introduction: Why the Shift in Trust Is Real In today’s digital-first world, brands are asking one pressing question: Are Nano Influencers More Trustworthy Than Celebs? It might sound surprising, but…