Key Metrics Brands Use in Influencer Campaigns
Influencer marketing in India is no longer an optional strategy; it’s now an essential tool in a brand’s digital growth toolkit. But as brands invest more in creators and user-generated…
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Survey Says: 72% of Shopify Stores Now Use UGC Creators
Introduction: UGC Is the New Shopify Gold In a dynamic shift that is transforming ecommerce marketing strategies, a new survey reveals that 72% of Shopify stores now use UGC creators…
Top Platforms Brands Use for Influencer Collaborations 2025
Introduction: The Rise of Influencer Collaboration Platforms In 2025, Top Platforms Brands Use for Influencer Collaborations 2025 is more than a trend—it’s a business strategy. Brands are no longer dabbling…
Optimize Every Click: Tools to Improve Influencer Landing Pages
1. Introduction: The Click That Changes Everything In the ever-evolving world of influencer marketing, every click is a potential conversion, a lead, or a loyal customer. Yet, most brands fail…
Survey Report: Engagement Rates of Micro vs Macro Influencers
Introduction The Engagement Rates of Micro vs Macro Influencers have sparked an industry-wide debate, especially in 2025 as brands double down on ROI from digital spends. As India rapidly expands…
GoodFirms Interview: Vishal Sharijay on Hobo.Video
Introduction: A Game-Changer for the Creator Economy The GoodFirms Interview: Vishal Sharijay on Hobo.Video’s Creator-Led Disruption opens a window into the future of influencer marketing in India. With UGC videos…
13 Best Conversion Rate Optimization Tools for D2C Brands (2025)
In the fast-moving world of Direct-to-Consumer (D2C) brands, conversion rate optimization tools are the unsung heroes behind every successful campaign. While digital advertising gets the credit for drawing traffic, it’s…
Hobo.Video 2025 Creator Index: Top Performing Influencers
Introduction Influencer marketing in India is no longer just about follower counts. It’s about engagement, industry relevance, and ROI. That’s exactly what the Hobo.Video 2025 Creator Index: Top Influencers by…
13 Best Twitter Analytics Tools for Brands in 2025
In 2025, Twitter remains a dominant social media platform for real-time engagement, trending conversations, and brand interactions. To fully leverage its potential, brands must rely on effective Twitter Analytics Tools…
Inside 5 Viral PPC Campaigns That Converted Creators into Buyers
Introduction Pay-per-click advertising has seen a tremendous evolution in recent years—especially when targeting creators and influencers. Today, creator-focused PPC campaigns are no longer just about impressions or clicks; they are…