The Largest Community of Influencers in India
Introduction: Why B2B Social Proof is the Game-Changer Today In the world of B2B marketing, decisions aren’t impulsive; they’re researched, validated, and driven by trust. That’s why B2B Social Proof…
Introduction: Why ABM Success Metrics Matter More Than Ever in 2025 Account-Based Marketing (ABM) has evolved into a cornerstone of modern B2B marketing. But in 2025, it’s not just about…
1. Introduction: The Rise of SEO Agencies in India The SEO landscape in India has seen a massive transformation in the last five years. Delhi and NCR have emerged as…
Introduction: The Red Revolution of Indian Marketing Zomato, once a simple restaurant discovery platform, has transformed into a red-hot giant in India’s digital marketing universe. Known for its bold content,…
1. Introduction: Why Storytelling Is the Soul of B2B Case Studies Storytelling isn’t just a tool for entertainment anymore. In today’s B2B world, storytelling has evolved into a strategic weapon.…
Introduction Zomato’s Word of Mouth Playbook isn’t just marketing, it’s a masterclass in cultural relevance, community power, and quirky authenticity. For Indian startup founders, it offers more than inspiration. It’s…
Introduction Why LinkedIn Influencers Matter in Today’s Marketing Landscape LinkedIn has evolved beyond a professional networking platform. It is now a thriving ecosystem for LinkedIn influencer marketing, especially for B2B…
Introduction: When Hunger Found Its Voice In 2019, Swiggy turned a simple idea into a digital juggernaut. Their now-iconic campaign, Swiggy’s #VoiceOfHunger, broke the internet and redefined UGC in India.…
Introduction: The Whitepaper Problem In the B2B world, whitepapers have long been the holy grail of content marketing. They reflect expertise, convey complex ideas, and establish authority. But here’s the…
1. Introduction: The Indian App That Gets It Right In a country buzzing with digital activity, Swiggy’s app notification system has quietly emerged as one of the smartest tools in…