What Makes Rare Beauty More Than a Celebrity Brand?
Over the past decade, celebrity beauty brands have launched at breakneck speed. One month it’s a pop icon. The next month it’s a reality TV mogul. Kylie Cosmetics. Fenty Beauty.…
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Hyphen’s Social Media Strategy, Explained Like a Founder
Celebrity brands launch every year, backed by fame, PR buzz, and glossy campaigns. Most create noise for a few months and then slowly disappear from conversation. Hyphen didn’t follow that…
What Really Worked for Hyphen’s Skincare Launch?
When Hyphen launched, it stepped into one of the most crowded and unforgiving categories in India: skincare. By that time, celebrity beauty brands were no longer a novelty. D2C startups…
Want More Conversions? Study These Web Pages
Last year, a D2C skincare founder sat across the table and said something that almost every brand owner eventually admits: “We’re getting traffic. But sales aren’t moving.” Their team was…
Looking for High-Converting Web Page Examples?
Most websites don’t struggle because they lack traffic. They struggle because their pages don’t persuade. If you’ve been browsing through web page examples hoping to find layouts that actually convert…
How to Write Copy That Gets More Signups
Good ad copy that converts doesn’t shout louder; it communicates more clearly. Most ads don’t fail because of poor targeting or weak design. They fail because the message feels empty.…
Why Are Most Landing Pages Not Converting?
You launch ads, traffic starts flowing, and the analytics dashboard looks “okay.” But when it comes to revenue, nothing moves. If you’re dealing with landing pages not converting, you’re not…
List of 20 free AI Influencer Generators in 2026
Last year, a small D2C beauty brand in Pune worked with five human influencers for a new product launch. The budget crossed ₹4 lakh, yet the results were only average.…
Are AI Influencers Replacing Human Creators?
Last month, a Mumbai-based skincare founder shared something that stayed with me. One of her long-term creators lost a campaign, not to a competitor or a celebrity, but to a…
Looking for Nature Captions That Actually Get Likes?
Why do some nature photos cross 5,000 likes while yours stop at 120? The difference is rarely the picture alone. More often, it’s the nature captions for instagram that decide…