How Zomato Used Micro-Influencers to Boost App Downloads
The Start of a Revolution in Food-Tech Marketing When food delivery became a battlefield in India, Zomato didn’t just rely on ads — it built a culture. The company understood…
The Largest Community of Influencers in India
The Start of a Revolution in Food-Tech Marketing When food delivery became a battlefield in India, Zomato didn’t just rely on ads — it built a culture. The company understood…
Introducion In 2025, the digital spotlight burns brighter than ever — and it’s aimed squarely at the Top 25 Macro Influencers Worldwide in 2025. From Instagram reels to YouTube shorts,…
The digital marketing landscape in India is evolving faster than ever. Brands are no longer relying solely on traditional influencer marketing India models; instead, they are looking to authentic voices…
Introduction India’s fashion landscape is no longer dictated by glossy magazines or ramp shows, it’s now shaped by YouTube creators who understand what real people wear and why. Fashion YouTubers…
Fashion in 2025 isn’t about red carpets or glossy lookbooks. It’s about authenticity—the way real people wear, remix, and talk about clothes. Across India, emerging fashion content creators are replacing…
Introduction In India’s rapidly evolving digital entertainment scene, Gaming YouTube Collaborations have emerged as one of the most potent tools for brand storytelling. What began as casual gameplay videos has…
The fitness world in 2025 isn’t about who flexes the most followers—it’s about who fuels real change. A value driven fitness influencer today is more than a body with a…
India’s Gaming Revolution: How a New Generation of Creators Changed the Game Over the last five years, India has gone from being a mobile-first nation to a gaming-first generation. With…
In India’s fast-changing beauty market, few brands have captured the pulse of young consumers the way Sugar Cosmetics has. Beyond launching bold products and quirky shade names, Sugar Cosmetics has…
The Karishma Tanna beauty campaign marked a major shift in how Indian beauty brands launch new products. Instead of relying solely on high-budget influencer shoots or glossy ads, it brought…