The Largest Community of Influencers in India
Introduction It began with a simple challenge — #GlowLikeNykaa.In just a few days, it wasn’t just trending on TikTok India; it was dominating screens across Southeast Asia. From makeup tutorials…
Introduction In India’s buzzing D2C (Direct-to-Consumer) ecosystem, one name that consistently rings loud and clear is Noise. What started as a modest brand selling smartphone accessories has grown into one…
Introduction – The Making of a Festive Phenomenon Every October, India gears up for one of the biggest online shopping carnivals — Flipkart’s Big Billion Days. What started as a…
Introduction: When a Bottle Became a Storytelling Canvas Some marketing campaigns fade quietly into history. Others reshape how people connect with brands. Coca-Cola’s UGC-led storytelling belongs to the latter. For…
Celebrity influencer brand collaborations have reshaped India’s marketing landscape. From Bollywood icons and cricket stars to homegrown digital creators, these partnerships are driving one of the biggest shifts in consumer…
In India’s rapidly evolving D2C landscape, few stories feel as alive and electric as BoAt’s. What started as a scrappy audio startup selling earphones has now become a billion-dollar symbol…
Celebrity marketing strategies have evolved far beyond glossy print ads or red-carpet endorsements. Today, their influence thrives on one of the most interactive platforms — Instagram. From bite-sized Story clips…
Introduction When Fogg entered the Indian deodorant market, it faced fierce competition from established giants like Axe, Wild Stone, and Nivea. Yet, in less than a decade, the brand became…
TikTok has evolved from casual entertainment to a business engine that drives brand engagement and conversions. It’s not just about trends anymore; it’s about strategy. Yet, many marketers still repeat…
Introduction – Why Micro-Creators Mattered for Mamaearth From the moment its founders launched Mamaearth, the brand sought to challenge the status quo in the crowded Indian personal-care market. They knew…