Micro-Influencers & Minimum Edits: Achieving Macro Digital Benefits
In the world of influencer marketing, people look to creators who can make an impact on social media. But did you know that not all influencers have millions of followers?…
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The Role of Influencer Marketing in the Metaverse: A New Era of Brand Building
Have you ever imagined a world where you can meet friends, play games, and shop all in one place, but in a digital universe? This exciting world is called the…
Finfluencers: How Social Media Finance Gurus Are Shaping BFSI Marketing Strategies
Have you heard about finfluencers? They are special people who share money advice on social media. These finance influencers help many people understand how to manage their money better. In…
The Snickers India ‘Hunger Ka Royal Solution’ Campaign: Leveraging Influencers for Impactful Marketing
In India, Snickers has a fun way of telling people about their chocolate bar. They created a campaign called “Hunger Ka Royal Solution.” This means “The Royal Solution to Hunger.”…
Maximizing Conversions by Merging Influencer Marketing with Remarketing Techniques
In today’s world, brands want to reach people in the best way possible. They use various methods to connect with consumers, and one popular way is through influencer marketing. But…
The Evolution and Impact of Virtual Influencers on Modern Marketing
In today’s world, we see many different types of influencers on social media. Influencers are people who have a lot of followers and can affect what we buy, think, and…
Building Digital Communities with Micro and Nano Influencers: Strategies
In today’s digital world, brands connect with their audiences in many ways. One of the most powerful ways is through Influencer Marketing. But what exactly is it? In simple words,…
Case Study: How ‘The Family Man Season 2’ Marketing Campaign Successfully Used Brand Heads as Influencers
When ‘The Family Man Season 2’ came out, it became super popular in India. But what made it such a big hit? Well, besides the amazing story and acting, the…
Are ASMR Videos the Next Big Thing for Influencers in India? An In-Depth Opinion
Have you ever heard someone whispering, tapping, or making gentle sounds that make you feel relaxed or even give you a tingly feeling? That’s what ASMR videos do! ASMR, or…
boAt Collaborates with Virtual Influencer for Innovative Launch Campaign: A New Era in Marketing
Imagine your favorite headphones or speakers being promoted by an influencer who isn’t even a real person! This is what boAt, a popular electronics brand, did recently. boAt collaborated with…